Many book authors decide that they do not need their own book websites. These authors feel that they can get enough exposure by listing their book on the various online book sites. Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website. To begin with, if you use social media … [Read more...]
Get Creative With Your Book Trailers
Book trailers are popping up all over the internet, promoting both fiction and nonfiction books. In most cases these book trailers are similar to movie trailers - sliced together footage of pictures and film clips, often with a voiceover. Movie trailers probably work best when they include footage of a film star that we all want to see in a movie. We may not even care what … [Read more...]
Make it Easy for Book Clubs to Discuss Your Book
You're a book author and you want to promote your book. You have a website where you have downloads of your first chapter or chapters. Have you also made available discussion questions for book clubs to use? Book groups can be a good target market for your book, especially if it's fiction. But given how busy people are, it's helpful for readers to know that if they … [Read more...]
Do Good Deeds as Part of Your Online Book Marketing
Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting "Buy my book" on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book. If anything, constantly "pushing" your book can turn people off. How do you … [Read more...]
How Is a Hotel Room Like a Book Author Web Site?
Staying at the Hyatt near Disneyland I suddenly realized how similar the requirements for a customer-friendly hotel room are to the requirements for an easy-to-navigate Web site. Here are just a few examples of the similarities: Hotel: The decaffeinated coffee packets in the room had very small white type on silver background – almost impossible to read no matter how I … [Read more...]
