Here's my vision of a perfect, publicity-driven business or practice: You write a press release which gets published in the newspaper. Your contact information is in the article, so people call you (this is the first exposure people have to you via publicity). When people call you or your office, you intentionally put them on hold for about a minute. While they're on hold … [Read more...]
Why Press Releases Are Trashed By Reporters
Press releases get trashed when they are too self-serving. Far too many people think the purpose of doing media interviews is to get attention for themselves or make sales of their products. DEAD WRONG!That's why they don't get publicity. A press release has one purpose and one purpose ONLY. That purpose is...to get the reporter to call you for more … [Read more...]
One Of The Biggest Problems People Have When They Try To Get Publicity
If right this minute someone asked you what type of business you're in and what you do for your customers, could you tell them in 10 seconds or less? If not, you're probably in trouble. So many people think that getting publicity is as simple as sending out a press release. Sorry, Scooter, it's not that easy. When you send out your press release, you're conveying a lot of … [Read more...]
Why Most People Fail When They Try To Get Free Publicity
My guess is that 97% of the people who try to get free publicity fail miserably. They fail because they violate the #1 rule of publicity and press releases. That rule is: "Always keep in mind that no one gives a rat's rear end about you." They don't care about you. They don't care about what you did. They don't care about what you experienced. All they care about … [Read more...]
Using Photographs In Your Publicity Campaigns
When you are sending out press releases and working on getting free publicity, photos will help you build both name and face recognition for you. Both are VERY important. So what kind of photos should you send with your press releases? How big should they be? What should they show? If you want to send a photo along with your press release, send them both in a #10 … [Read more...]
How Publicity Closed A Million Dollar Book Deal
There is a woman who has done the talk show circuit for years. She's been on just about every TV talk show you can name. She's gotten millions and millions of dollars worth of publicity. Now, for the rest of the story. Even though she's gotten on all of these major league shows, she has absolutely nothing to sell. No book. No tapes. No home study course. … [Read more...]
Get Free Publicity by Learning How to Write a Media Pitch Letter
While many people only use press releases to get free publicity, learning how to write an effective pitch letter can dramatically increase the amount of publicity you get. A media pitch letter is a brief proposal addressed to editors containing an idea or article that you would like them to use in order to help you get free publicity. It is important to write a good pitch … [Read more...]
What Are The Best Days To Send Out Press Releases?
There are two answers. First, if you have an urgent story - a story that has to be reported immediately or it will have no value - you should send it out as soon as possible. It doesn't matter what day of the week it is or what time of day. Just get it out! Notice I said that this is the rule for URGENT stories. I don't mean that the story is urgent to you. I mean … [Read more...]
The Golden Rule of Free Publicity
I don't care how much free publicity you get, if you don't get your contact information out, you've wasted your time. By "contact information" I mean your phone number, address, web site or whatever. Without your contact information, how are people going to get in touch with you to buy your product or service? Don't tell me about the "great exposure" you got. Exposure is … [Read more...]