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Booklets, Another Way to Sell Your Book – Interview with Paulette Ensign

March 23, 2009 by Paulette Ensign

… [Read more...]

Imagine the Millions

March 16, 2009 by Paulette Ensign

Imagine an order for three million copies of a book or a tips booklet you wrote. Having trouble with that image? It might be that you're focusing on selling single copies, one at a time. It could be that you think there is some unattainable magic that happens somewhere in between the number one and the number million. Maybe you believe you don't know what the mechanics are for … [Read more...]

The True Purpose of a Tips Booklet – from Fiction, Too

March 9, 2009 by Paulette Ensign

"My topic doesn't fit into a how-to tips format." That comment shows up periodically, and did again this week. Even when a person has written a novel, there are ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes of a booklet. A booklet is a way for the reader to test out the information of the … [Read more...]

The Big Secret for Leveraging Your Publicity Interviews Big Time

August 28, 2006 by Paulette Ensign

You're an author, speaker, consultant, coach, solopreneur, or small business owner. You are doing all you think you can to promote your company and your book, and are probably doing it single-handedly. Yet there is one simple thing you are probably overlooking. … [Read more...]

Booklet Tips on Hot Topics to Write About

June 11, 2006 by Paulette Ensign

Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start writing a booklet, wouldn't it? … [Read more...]

Getting Paid for Your Marketing Materials in 10 Steps

June 11, 2006 by Paulette Ensign

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it. … [Read more...]

Unleash the Potential of Booklets to Sell More Books and Enhance Your Cash Flow

June 4, 2006 by Paulette Ensign

At long last your book is done. The cover and the contents look as terrific as you hoped they would. Your marketing plan is ready to fully launch. You're primed to make tons of money from your book, yet there's a little voice saying "But wait, there's more." What could that be? … [Read more...]

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