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Seven Public Relations Secrets that Get Your Book Noticed

November 10, 2008 by Pam Lontos

Publicity can come from anywhere, and in many different forms. It can be as simple as having a letter published in the editorial column of your local paper, or as dynamic as having a front-page article with your name splashed across the headlines. But a successful publicity campaign is harder than you may think. It takes huge effort on your part to get your book noticed by the … [Read more...]

Maximize Your Book’s Exposure by Building Relationships with the Media

November 3, 2008 by Pam Lontos

You already know that the media is the best avenue for promoting your book, because it adds credibility to your message, positions you as the expert, and best of all…it’s free. So you’ve done a few interviews and gotten quoted in a few articles, but those just left you hungry for more. Now, how do you expand on the contacts you’ve already made? The key to getting more exposure … [Read more...]

Dispel Those Publicity Myths – Get Your Book the Attention it Deserves

October 27, 2008 by Pam Lontos

… [Read more...]

Fifteen Tips for Giving Great Radio Interviews

October 20, 2008 by Pam Lontos

Besides spreading the word about your book, what’s the best thing about landing a radio interview? The answer is: you can conduct the interview wearing your pajamas! But there’s a catch. You can’t sound like you’re wearing your pajamas. That’s right. Even though you’re talking on the phone to the reporter and no one can see you, you still have to communicate a professional … [Read more...]

Big Isn’t Necessarily Better

October 13, 2008 by Pam Lontos

Do you believe the only good publicity is BIG publicity? Are you a failure if your article isn’t published in Forbes? Will you not rest until Oprah has deemed you and your book “brilliant”? The temptation is strong for writers to devote all their time, energy, and money to pursuit of the biggest, most impressive publicity prize when they’re promoting themselves and their … [Read more...]

Develop Your Hook for Better Book Publicity

October 6, 2008 by Pam Lontos

The key to a better publicity campaign is more articles, more quotes, and more interviews. But every show and every publication is different. So how can one person with one book attract the attention of several media outlets? The answer is simple: a great hook.  Adaptation is the foundation for creating your hook. Use these tips to develop your unique hook with each magazine, … [Read more...]

Does Your Press Release Suck? 7 Ways to Keep Your Release Out of the Trash Can

September 30, 2008 by Pam Lontos

Stacey is one of the top personal organizers in her region. She is smart, sharp and always on top of her game. She also knows that “National Get Organized Week” is coming up, and sees it as a great opportunity to promote herself and her business. She writes up a “killer” press release full of her achievements and accolades and prepares to send it. An hour later, Stacey is still … [Read more...]

Book Buzz – Maximize Your Book Sales and Get National Media Attention Through Strategic Publicity

September 24, 2008 by Pam Lontos

Whether you’ve been an author for ten years, ten months, or ten weeks, you’ve undoubtedly discovered that the competition is tough. One of the most frustrating things is learning that a fellow author, who is equally as competent as you, sells millions of copies of books while you have difficulty moving a mere thousand off the shelves. The difference is that the well-known … [Read more...]

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