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Media Training Tips To Deliver A Knockout Interview

June 29, 2010 by L. Drew Gerber

Giving a media interview is like going on a first date: It will lay the groundwork for your relationship with the journalist interviewing you and make you attractive for future interviews with other media. You’ve caught their attention. Now you need to show them you can deliver a professional interview that meets their needs and exceeds their expectations. Do that, and you … [Read more...]

Using Online Press Kits to Increase Book Sales

June 22, 2010 by L. Drew Gerber

If you’re an author, media coverage is the best and most cost-effective way to increase your book’s sales. What media coverage does, that no ad can do, is build your credibility among your target audience. When they hear an interview with you on a local radio program, read a newspaper article where you’ve been used as an expert source or watch a television segment featuring … [Read more...]

Creative and Cost-Effective Internet Marketing Ideas for Authors

May 24, 2010 by L. Drew Gerber

Marketing your book should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base and boosting book sales is all about getting the word out. Creating awareness is crucial and all you have to do is pick up the megaphone! Here are a few tips you can … [Read more...]

Keep a Personal Touch Online: Social Networking Tips for Writers

April 27, 2010 by L. Drew Gerber

Have you ever had someone tell you they were slammed with work, only to find their Facebook page full of frequent frivolous activity? Or maybe you have been surprised by a rude, off-the-cuff remark on Twitter? Social networking offers boundless potential for authors and writers to promote their works to a wide audience online. Just remember to avoid some common etiquette … [Read more...]

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