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Make Sales on the Spot

December 8, 2010 by Katherine Swarts

Welcome to my last bimonthly guest post. I started this series as a “those who can’t do, teach” writer with no books of my own. I am finishing as an experienced author and seller; my first book, Where Light Dawns: Christian Poems of Hope for Hurting Hearts, is now available by direct request at $10/copy. Online orders should be possible by 2011. One thing I’ve learned from … [Read more...]

Making the Most of Social Media

October 8, 2010 by Katherine Swarts

Social media, according to many entrepreneurs, is the best thing that ever happened to small business. It streamlines market research, makes it easier to locate valuable contacts, allows for completely-free-of-charge “advertising,” and helps new customers find you. However, as with any popular venue it’s easy to pass unnoticed unless you work hard to stay visible. If your … [Read more...]

Book Events That Really Sell

August 9, 2010 by Katherine Swarts

You’ve arranged a book signing, or reserved an expo table. You’re counting the days to the big event, dreaming every night of mile-long customer lines and overflowing cash boxes. Unfortunately, that scenario really is “in your dreams” for most writers. If you aren’t sufficiently popular to draw interest on pure name recognition, you may be lucky to get ten visitors and one … [Read more...]

More Deadly Attitudes That Kill Writers’ Chances

June 10, 2010 by Katherine Swarts

My last guest post discussed five “Deadly Attitudes that kill writers’ chances,” attitudes closely related to the mechanics of writing and selling. This installment presents one more, plus four additional “DAs” in the “pure attitude” range. 6. Deadly Gimmicks. No story ever sold solely because the text rhymed; plot and characters are what count, and most writers have enough … [Read more...]

Deadly Attitudes That Kill Writers’ Chances

April 13, 2010 by Katherine Swarts

Everyone has the perfect story idea at one time or another. And everyone who writes down that story expects publishers and the public to snap it up. That expectation is regularly disappointed. Whether you’re selling your work to an agent or publisher, or directly to the public, it can take years to get noticed among the mountains of competition. And blaming “the system” … [Read more...]

Want to Sell? Go Where the Buyers Are!

February 8, 2010 by Katherine Swarts

The top advantage of modern publishing technology is that now any book can get published. And the top disadvantage of modern publishing technology is—now any book can get published. Including a plethora of shoddily printed, unedited books that only the writers’ mothers find interesting. So few bookstores or libraries give serious attention to self-published titles; authors have … [Read more...]

Every Day a New Day

December 29, 2009 by Katherine Swarts

January is the month for new beginnings. And February is the month for falling back into old habits. Every fitness center manager knows that the volume of new and attending members swells early in the year, but things soon go back to normal. And the author or entrepreneur whose twelve-month marketing/business development plan is still on schedule by June is the exception to the … [Read more...]

Becoming a Bestselling Author is Hard Work!

December 9, 2009 by Katherine Swarts

Ready to write your first book? More power to you. Ready to live in luxury from the royalties? Time for a reality check. I won’t waste space with a lot of statistics on how hard it really is to make money writing. That approach is not only boring and negative, it’s futile. Everyone who conceives the perfect book expects to be the exception to the rule, the one … [Read more...]

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