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What Makes a Best Seller?

December 9, 2013 by Kate Knapp

According to Merriam-Webster, a best seller is an article (as a book) whose sales are among the highest of its class. Often, best sellers are broken into categories based on genre (nonfiction, fiction, cookbooks, business). The most recognized best seller list is the New York Times Best Sellers list. Other lists include USA Today, The Wall Street Journal and Amazon. To … [Read more...]

Why Even Small Media Coverage Matters

April 2, 2013 by Kate Knapp

So, you’ve signed on for a publicity campaign to promote your amazing new book. Most new authors aren’t familiar with what’s involved in a book publicity campaign – I didn’t, before I started working many years ago in book promotion. Publicists are the “matchmaker,” connecting your book with the right media. However, it’s you, the author, who needs to be available, prepared and … [Read more...]

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