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Let it Snow! Let it Snow! Let it Snowball!

September 30, 2008 by Dorothy Molstad

This is the story of one book that has spawned five other titles and snowballed into an avalanche of media coverage and sales opportunities. It all started in the fall of 2003, when Voyageur Press introduced The Snowflake: Winter’s Secret Beauty. This $20 full-color photo/science title was an immediate success, generating articles in The New York Times, The Los Angeles … [Read more...]

The Ripple Effect: Sell Books by Throwing Rocks

August 30, 2008 by Dorothy Molstad

I firmly believe that you should always start a book campaign in your own backyard pond, regardless of the topic, theme, or focus of the book. Use your local connections and grow from there. Remember that rocks thrown into a pond will create ripples that can reach faraway shores. Plunk the Rocks into These Ponds First The author’s hometown (both current and past … [Read more...]

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