Testimonials (sometimes called “blurbs”) are statements by people attesting to the quality of writing and the value of the content in your book. They offer objective support of the prospect’s buying decisions, that his or her money will be well spent. If you can get celebrities to endorse your book, the positive impact on the prospective buyers will be greater, and consumers … [Read more...]
Negotiating Large Quantity Book Sales
Negotiating a large-quantity sale requires a little give and take on the part of all parties involved. It is a course of action in which both sides seek to fairly distribute the risk and reward. This process (Step Nine) begins at the conclusion of your presentation when you ask for the order. In today’s corporate world, professional executives seek a win-win result, setting … [Read more...]
Sell More Books to Corporations
Publishers seeking sales in non-bookstore markets often think only in terms of selling to retail outlets such as discount stores, warehouse clubs, airport stores or gift shops. However, there is an often-overlooked segment made up of buyers that frequently purchase books in large quantities, pays in 30 days and does not require a distributor. This niche is comprised of … [Read more...]