I often hear CEOs saying that as the market has been so badly hit by the recession, they can’t really afford to take time out to write a book. My response is quite simply, you can’t afford not to! It’s precisely when times get tough that customers start scrutinising their purchases and looking for the best value for their money. In a market that is already competitive, … [Read more...]
Write and They Will Listen!
It’s all very well writing an article for a magazine, but how can you find out whether your message is engaging the right people and having the desired impact? Executive communications specialist Mindy Gibbins-Klein suggests that the first step to successful communication is accepting that writing very likely to be a one-way approach, at least at first… A business colleague … [Read more...]
Some People Think Your Book Has No Right to Exist
While I was at the London Book last April, one lady stood up and gave a seminar on how there were an ‘awful lot of bad books out there’. Another said that more and more writers are now expected to bear more of the risk – and even go as far as to complete their books without getting paid themselves. I feel really sorry for these people; I can’t tell you what a shame this is. … [Read more...]
Experts Should be Seen AND Heard
Recently there has been a lot of talk about ‘visibility’. For the purposes of this article, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your … [Read more...]
Your Business Book Won’t Be a Bestseller, But it Might Just Make a Million
Too many authors judge the success of a book by the number of copies sold, instead of focusing on ensuring the book is written in a way that actually brings in valuable business, claims leading book coach and publisher Mindy Gibbins-Klein. When it comes to writing a book, many would-be authors are understandably put off by the multi-million best sellers which are on the … [Read more...]
Will You Ever Write Your Book?
Half of all business experts want to generate extra income or enhance their credibility through writing and publishing their own book, but over 90% of those who start a book will probably never finish it, according to a recent survey by The Book Midwife, Mindy Gibbins-Klein. In the survey of 112 would-be authors of business and personal development books, 26% wanted to … [Read more...]