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“What’s In It for Me?” The Importance of the Offer

March 30, 2010 by Anne Michelsen

“That ad is driving me nuts,” I remarked at dinner the other night. My husband was out of town so it was just my kids and me. The new phone book had arrived earlier in the day, and someone (probably me) had left it face down on the dining room table. “Why?” asked my son Isaac with a grin. He knew what was coming. At 14 ½, he’s deep into the let’s-dissect-reality stage. … [Read more...]

Sales Success from Kindergarten – What Little Kids Can Teach You About Writing Effective Promotions

March 5, 2010 by Anne Michelsen

The doorbell rang. On the porch were two little waifs, not much more than three feet tall. “Do you want to give us some money?”  the smaller of them peeped. Uh, no. “What for?” I asked. “For our class,” said the other one, a pink-cheeked boy in a red checked scarf. Isn’t that why I pay property taxes? “So your class is raising money for something?” I … [Read more...]

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