Is your book title the best it can be? I mean, does it do its job effectively? Is it clear and compelling? Or does its focus slink around like the letter “S”. Instead, write a sizzling book title designed to hook your potential readers and draw them in for the read.
One of the most important skills to develop as a marketer of your book is the skill of creating attention-grabbing titles. When you master this skill you may use it in every aspect of your writing to attract more readers, more sales, improve your cash flow and increase your profits.
You will need title writing skill for your book titles, chapter titles, sub-heading. Even the bullet points of your list will have pulling power if they are developed correctly. Don’t forget your website. Your website will need passionate headings to capture the attention of your web visitors.
In fact, all marketing material from your 5 page sales letter, tri-fold brochure or email campaign to the 2 line classified ad needs the attention grabbing power of a great headline.
Titles set the stage for your potential audience. They either work to grab your potential reader by the collar and pull them in for the read or they don’t. Top titles create excitement, anticipation and enthusiasm for more. You want your titles to express the heart and passion of your message. Here are 7 top title templates to help create your grab-you-by-the-collar titles:
1. Command your book readers through your book title.
“Get Clients Now!”
Most will say they don’t like being told what to do. But our human psyche seems to respond in spite of what we like. The command has an immediate effect. Why? It connects with the “Yes, I want that” spot within us all. Also, commands reassure us that helpful advice will follow to help us get what we want from the advice. It tells the readers it ‘s possible to achieve the benefit the author is claiming.
2. Include a How to in your book title.
“How to Make Your Article Marketing Go the Extra Mile”
People love magic pills, miracle solutions or just plain EASY. They love to learn with simple steps, easy ways and most of all fast. Combine it with a powerful benefit and you will reel your reader in every time. You decide. Does the title above, “How to Make Your Article Marketing Go the Extra Mile” or “16 Ways to Format Your Articles to Go Further” create a pull of interest?
3. Write a book title using a provocative statement.
“7 Book Writing Mistakes that Stamp Loser On Your Self Published Book & How to Avoid Them”
Are you saying I could be making mistakes that stamp loser on my self published book? You would want to know especially, if you’ve been working hard to self publish in excellence. Provocative statements pull at our attention like an electric shock. They make us curious. They sometimes make us mad. They make us feel a lot of different things but most of all they make us read.
4. Ask a question in your book title.
“Are You Getting Enough Sex In Your Marriage?
Most times people unconsciously answer the question you pose in their minds. The key is to provide the answers in your copy including statistics. For example, “Are You Afraid to Go Online ?” Like it or not, many are still cautious about going online and especially buying on the web. A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online.”
5. Make a big promise in your book title.
“Write a Book and Grow Rich”
People will turn away from hype and never come back. But if you have a big gun promise, don’t be afraid to pull it out and use it. Consider carefully and use sparingly; then make your big promise and deliver. People will remember your promises and come back for more or purchase. Don’t forget to include the specific delivery or ‘how to’ in the content inside your big promise titled book.
6. Perplex your readers with a confusing book title.
“Who Moved My Cheese?”
Develop curiosity into your title. A seemingly opposite simile works like a charm. Use this one cautiously. Even so, sometimes the title that doesn’t make a lot of sense will pull your audience in for the read. Make sure the sub title does the explaining. Would the title above arouse your curiosity? The confusing title can capture the attention of your audience just to see what it ‘s about.
7. Offer your top benefit in the book ‘s title.
“Think and Grow Rich”
A winning non-fiction title immediately communicates the benefit readers will gain after reading your book. Benefit-oriented books often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit. Readers buy non-fiction books for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less stress, better relationships, better health, less drama, less trauma, more energy and vitality and less fatigue.
Develop the above valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read. Book titles set the stage for your potential audience. They either grab your potential reader by the collar or they don’t. Write a book title that gets your reader ‘s attention and make them want to read your important message. Title well and prosper!
Earma Brown is a 13 year author and book writing coach. Get a free book publishing report when you sign-up for iScribe newsletter on book writing, publishing and marketing. Send any email to selfpublish@selfpublishinghouse.net or visit her at How to self publish a Book for more publishing resources and tips.
