Any content you have created can be reworked and turned into multiple information products. Here is an idea list from Stephanie Chandler to get you started.
- Books
- Mini-books (they don’t all have to read like novels!)
- Booklets
- Ebooks
- Special reports
- White papers
- Workbooks
- Worksheets
- Templates
- Resource lists
- Database of resources
- Spreadsheets
- Pre-formatted spreadsheet templates
- Charts/graphs
- Checklists
- Statistics
- Survey results
- Blog posts
- Articles
- Case studies
- Interviews
- Compilations (stories, articles, interviews, case studies, etc.)
- Videos (full-length)
- Video clips
- Video trailers
- Audio recordings
- Audio recording series
- Podcasts
- Teleseminars
- Teleseminar series
- Webinars
- Webinar series
- Transcripts
- Electronic newsletters
- Print newsletters
- Print magazines
- Web-based magazines
- Comic strips
- Games
- Card decks
- Short stories
- Computer-based training
- E-mail auto-responder series
- iPhone apps
- iPad apps
- Sample chapters
- Audio books
- Licensed content (articles, graphics, etc. that others can repurpose)
- Ring tones
- Bundles (collection of several items as listed above)
Stephanie Chandler is an author of several books including LEAP! 101 Ways to Grow Your Business (Career Press), From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products (John Wiley & Sons) and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books (Quill Driver Books). Stephanie is also the founder and CEO of www.AuthorityPublishing.com, which specializes in custom publishing for non-fiction books. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur Magazine, Business Week, Inc.com, Wired Magazine and many other media outlets.
