How do you feel about promoting your books?
If you’re like a lot of authors, you have a lot of passion for the act of writing itself, but book marketing might seem a little intimidating or unfamiliar. Or, you might feel intrigued and excited about the idea of promoting your work, but unsure of the right way to go about it.
No matter how you feel about promoting your books, it’s not really a choice, at least if you’re serious about selling copies. A lack of promotional effort will cause your book to struggle due to high levels of competition.
Read on to discover some mindset and practical steps for promoting your work and selling more copies.
Step 1 – Overcome Your Limiting Beliefs
Before taking practical action to start promoting your books, you need to adopt the right mentality and outlook.
If your mentality isn’t in the right place, you run the risk of self-sabotaging and hampering your efforts to promote your work.
You might feel that you suffer from imposter syndrome. If this is the case, it needs to be addressed. Coming to terms with the fact that imposter syndrome is common in even the most successful people might alleviate your fear and allow you to take action.
It’s also worth exploring any feelings of resistance you feel towards promoting your work and trying to determine where they stem from. Are you too scared of failure to put yourself out there? Have you had some bad experiences in the past you need to address before getting ready to promote your next book?
Every author should take the time to explore and address any stumbling blocks related to mindset. If you don’t, any book promotion action you take will be far less effective.
Step 2 – Take Advantage of Online Promotional Platforms
After ensuring your head is in the right place to promote your work, it’s important to seek out low-hanging fruit in the online world.
The modern state of the internet has led to a large selection of affordable and accessible opportunities to promote your book online.
Free to access platforms like Amazon Author Central allow you to create a professional-looking place to get your books out there into the world and let readers discover what you’re all about.
There’s no universally suitable place to promote your books online. Every author has a slightly different body of work and readership. Blindly copying what someone else is doing is rarely the best approach. So how should you go about it?
Try not to do too much at once. Rather than dabbling in every promotional option out there, while mastering none, try and focus on a few key platforms you feel excited about.
Finally, please allow yourself time to learn and grow. Just as your writing craft is a work in progress, so is your book promotion skillset. Give yourself permission to fail and learn along the way.
Step 3 – Seek Out Unusual Opportunities
So, you’ve built some momentum by making the most of the low hanging fruit of the online book promotion world. What comes next?
Consider going above and beyond the common things that most other authors are doing. If you want your books to truly stand out, you need to promote them in a way which the majority of other authors aren’t willing to.
You might want to consider seeking out endorsements for your book. Readers have a glut of choice in this day and age. If your book has an endorsement from a trusted source, it helps it to stand out from the competition. It also uses the concept of social proof, especially important as a lot of people don’t trust customer reviews.
Also, see if you can get your books into the hands of other authors you admire. Getting on the radar of their fanbase can be a real win/win, potentially leading to collaborative opportunities in the future.
Don’t be afraid to transcend the basics of book promotion and seek out extraordinary opportunities. Doing so can lead to some amazing rewards.
Step 4 – Connect and Promote Offline
For most people, life is a lot more digital than ever before.
With the prevalence of smartphones and social media, it’s easy to overlook or be distracted from events taking place offline.
When you ignore the opportunities to promote your work and grow as an author that exist in the offline world, you miss out on some of the highest quality opportunities out there.
Nothing beats connecting with fellow authors, as well as readers, face to face. Deeper connections are formed this way.
So how can you seek out and make the most of offline book promotion opportunities? A good first step is to see what’s happening in your local area. Are there any groups for readers or authors you could become a part of? Events at your local library? Opportunities provided by an independent bookshop?
Depending on your budget, and the time you have available, you might also be able to look further afield. On a national or even international level, there is a wide range of writers’ conferences, literary festivals, and other offline places perfect for authors such as yourself.
Feeling Ready To Promote Your Books?
Hopefully, the idea of promoting your books, and enjoying the rewards that follow, is a little less intimidating than when you started reading.
The right mix of mindset, and practical steps, will allow you to learn and grow in this vital area of modern author life.
I wish you every success and hope your next book exceeds your wildest expectations.