Want to sell more books? Increase the perceived value of your book by offering more than “just a book.”
Adding additional value to your products or services allows you to increase the price if you choose OR it allows you to increase your conversion rates and customer satisfaction (add enough value and you can do both).
It’s a personal choice of mine that I like to give as much value as possible whenever I can. Remember…people aren’t really buying your book, your ebook, or your CD. They’re buying the end result. What is it they’re trying to achieve through the product? Is it to have more money, more time, lose weight, look sexy, etc.? What do they want that causes them to buy your product?
Your next question is how can you make it easier for them to follow your plan. For example, I love “Quick Start Guides” that help people get started quickly. They don’t have to read the whole course or listen to all the CDs before they get started. They can take action today (daily action plans fit here as well). You could add a “21 Day Plan to…” as one of your bonuses. Or you could include the 10 Step Quick Start Guide.
You could add worksheets that ask them questions…or as I like to call them self-coaching assessments (people hate the term work). You could hire a programmer to design you a simple program that does the job (or find if there is a software program with reprint rights or private label rights available). Whatever it is that helps them get the job done…you provide it to them.
Here are 20 Ways to Add Value:
1. Relevant and (at least somewhat) exclusive software.
2. Proprietary data.
3. Bundled services that relate to the product.
4. Expanded info on related techniques.
5. Audio files to add depth to the process of learning.
6. Video, for clarity in learning.
7. Worksheets and checklists
8. Phone or email consultation.
9. Exclusive follow-up info or free subscriptions.
10. Case studies. (Separate, for illustration purposes.)
11. Sample text, scripts, ads, and anything else that will help the customer to better use the product.
12. Free or dicounted updates.
13. Spreadsheets.
14. Easily imported “Bookmarks” or “Favorites” collections.
15. Access to membership areas.
16. Contact lists for vendors, potential partners, or other relevant companies or individuals.
17. Separate package of reviews of related products.
18. “Quick start” guide.
19. Interactive tutorials or self-assessments.
20. Hard copy material mailed separately.
Terry Dean helps business owners Earn More, Work Less, and Enjoy Life. Receive his Special report, “10 Key Strategies for Any Business Owner to Earn More, Work Less, and Enjoy Life” along with “Live the Internet Lifestyle…Retire Young and Wealthy” here: http://www.theterrydean.com
