Your Creative Marketing Mind

So everyone’s an entrepreneur, and everyone has got a book, a media kit, and a website.

What’s going to keep you from disappearing in the perpetual onslaught of competing books and media? Your creativity.

The creativity you bring to everything you do will be essential to setting you apart from your ever-growing number of competitors.

Your continuing challenge will be to do the same things your competitors do but to do them differently and better.

Among the endless opportunities you have to be creative are:

  • Picking your niche
  • How you write and structure your novel or present the information in your nonfiction books
  • A small, relevant gadget or gimmick to include with your proposal and your media/speaker’ kit (You want something that packs small, lays flat, and plays big.)
  • How you respond to hearing the same questions about your work
  • How distinctive, relevant, and worthy of publicity you can make your appearance
  • Figuring out new ways to promote and make money from your ideas
  • Coming up with ideas for future books

You can be creative in every aspect of your personal and professional life.

Few things in life are more satisfying than coming up with ideas and watching them succeed.

Think of everything you do to write and promote your books as an opportunity for you to exercise your creativity.

This will add a great deal of fun to your life as well as fatten your bank account!

Reprinted from “Rick Frishman‘s Author101 Newsletter”
Subscribe at and receive Rick’s “Million Dollar Rolodex”


  1. Janice F. Baca says

    Rick;I want to thank you for your article. I’m still looking for my “gadget or gimmick”, but am excited with the opportunity in my first book.