How Can You Write the Perfect Pitch Letter?

pitch-letterA relatively new staffer at a PR agency asked me recently to consult with her and review the pitch letter she wrote.

Here’s what I told her.

Reporters and TV producers tell me they don’t have time to read long pitch letters. They are swamped! One producer said she gets more than 1,000 pitches a day! That’s right. Each day!

So what can you do to stand out from the crowd?

One simple tip:

Write less.

Most producers use their cell phones as their main communication tool. If you write a 500 word pitch letter, it will look like “War and Peace” because they are reading it on a small screen.

That means you have to write short. By short. I mean 3-4 sentences.

The first explains the problem: Your readers are overworked and need to find new ways to relax.

The second sentence explains how you can help: My new book shows 15 innovative ways to reduce stress.

The third sentence asks for action: You can interview me on the air or by phone and I’ll share my best tips.

The fourth sentence tells them why you are perfect – but keep it short! I’ve done research for 5 years with 50 companies and have written a book about this.

Then list your contact info.

That’s it!

They less you say, the more success you’ll have!

I can help you create your media strategy. Check out my website: to see how I can help you with targeted coaching or consulting.

Dan Janal, author of Reporters Are Looking for YOU! helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to or call me at 952-380-1554.