They Claim: Millions of people watch movie trailers and go to movies. Won’t the same idea work for books?
Definition: A video that promotes a book using the same storytelling techniques that movies use. Videos are posted on your website and on YouTube and/or other video sharing sites. The goal is to create interest in your book and make sales.
Truth-o-meter: Daniel Pink has barely 2,000 views of his book trailer for “Selling Is Human.” If he can’t get people to watch his video…
Discussion: Book trailers are expensive to produce, but they don’t sell books because ve ry few people watch them.
I’ve seen a few. They are beautiful and brilliant. They are as wonderful as movie trailers.
But no one watches them.
You have to have a big following to get people to watch or do anything – including drive traffic to your book trailer. If you don’t have that following, then give up now. If you do have a big following, investigate if that’s the best use of your money. How many books or widgets would you have to sell to recoup your investment?
Bottom Line: There are better places to spend your marketing dollars.
From Dan’s new book, “Internet Marketing Confidential: How to spot the lies and scams Internet Marketers Use to Rip Off Speakers, Authors, Coaches and Consultants.” Available soon.
Dan Janal, author of Reporters Are Looking for YOU! helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to www.prleadsplus.com or call me at 952-380-1554.