The Golden Rule of Free Publicity

I don’t care how much free publicity you get, if you don’t get your contact information out, you’ve wasted your time. By “contact information” I mean your phone number, address, web site or whatever.

Without your contact information, how are people going to get in touch with you to buy your product or service?

Don’t tell me about the “great exposure” you got. Exposure is worthless. You want sales, not exposure.

“You’ll get great exposure” is one of the biggest sucker lines of all times. That bogus line is used to get people to do a whole variety of things for free (like speaking, giving away products, doing media interviews, etc.), when they should be making money. Sales pay the mortgage, not exposure.

My golden rule of free publicity (or, as Mary says, The Holy Grail of Publicity) is:

“Publicity = Dollars in the Bank”

If you don’t make money from the publicity you get, why bother at all?

When I speak at seminars around the country, I constantly get people telling me about the “great” publicity they’ve gotten. My question always is “How much money did you make from that radio interview?”

Without fail, they don’t know.

Then they wasted their time.

Not only do you want to make money from each and every one of your interviews, you want to use that as a measure of how good the interview was, how good the radio station or newspaper is, etc.

If you’ve done three interviews on the same radio show and each time you made few or no sales, why bother doing interviews on that show any more?

On the other hand, if you do interviews on another show and make a pile of money each time, do whatever it takes to get invited back on the same show over and over.

Always remember Paul Hartunian’s Golden Rule of Free Publicity:

“Publicity = Dollars in the Bank”

Copyright Paul Hartunian. All rights reserved. Do you need more help getting free publicity for your business? Paul Hartunian has all the help you need at: Paul Hartunian’s website and Paul Hartunian’s Million Dollar Publicity Strategies where you’ll find free publicity tips, free articles, free coaching call replays that will make getting free publicity for your business a snap! Plus you’ll find information about Paul’s Million Dollar Publicity System, the whole story of how he sold the Brooklyn Bridge and plenty more. And, for just $7 you can get 3 issues of Paul’s publicity newsletter, 3 of his best strategy reports, personal coaching from Paul and your very own, authentic piece of the world famous Brooklyn Bridge. No need to hunt for top quality information on how to get free publicity. Paul Hartunian has it all for you.