Rules to the PR Game
The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public. And by media we mean both the traditional media—print [...]
Publicity Tactics: Does Old Media Still Matter?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include [...]
Media Lists: Play the Numbers Game
When it comes to media lists, collect as many names as possible. The more names included on your list, the greater your chances of getting your story told. Creating and maintaining your contact list of media and other individuals who may help you publicize your product of service is one of the most important things [...]
Crafting Sound Bites the Media Love
These days, no one has the time to listen to the full story. People want a capsule of information delivered in a few seconds that is easy to swallow and switches on their mental light bulb. So if you get an opening, you’d better make it good! “If you can’t express what you want and [...]
Top Ten Tips for Writing a Press Release That Will Get Noticed
Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit. Avoid BIG letterheads. They take up space on the page and can shout, “my message is weak, but look at my credentials.” Type the press release on your stationery. Name the contact. Skip a [...]
3 Questions on Media and PR with 3 Fabulous Answers
Q: Okay, so what is the #1 secret for getting PR? A: Be Timely, and have a great Hook! Here are two examples of how I got booked by being timely: I was able to successfully use the #1 secret to getting PR by being timely– and got 2 immediate bookings. First I was quoted [...]
Top 10 Book Promotion Strategies for 2010
A recent survey reveals that authors and publishers are anxious to leverage the benefits of social media marketing as they promote their books in the coming months. According to Dana Lynn Smith of The Savvy Book Marketer, nearly all – 94 percent of the respondents – said they plan to promote their books with social [...]
Top Secrets to FREE Publicity
In order to leverage your authorship into a ton of free publicity, here are a few tips and tricks that can help you succeed faster, smarter and won’t break your bank. Remember, you are in it for the long haul, and your book should mainly be thought of as a tool to enhance and further [...]
When Media Say No, Don’t Take it Personally
A book is probably the greatest thing in the world – to its author. But when an editor or producer says “pass” it’s the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
Want to Get FREE Publicity for Your Books? Try Pitch Rate
As an author you are considered an expert in the field in which your book is written. The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for Authors recently drummed up some good press as someone interviewed me about the popularity of [...]
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