Top 10 Book Promotion Strategies for 2010
A recent survey reveals that authors and publishers are anxious to leverage the benefits of social media marketing as they promote their books in the coming months.
According to Dana Lynn Smith of The Savvy Book Marketer, nearly all – 94 percent of the respondents – said they plan to promote their books with social networking [...]
Top Secrets to FREE Publicity
In order to leverage your authorship into a ton of free publicity, here are a few tips and tricks that can help you succeed faster, smarter and won’t break your bank. Remember, you are in it for the long haul, and your book should mainly be thought of as a tool to enhance and further [...]
When Media Say No, Don’t Take it Personally
A book is probably the greatest thing in the world – to its author. But when an editor or producer says “pass” it’s the publicist who has to tell the client. Sometimes ZERO media are interested. And for anyone who has written a book that can be a pretty personally hurtful message no matter how carefully it’s couched. For me, it’s the equivalent of having to tell clients “your baby is ugly” 95% of the time, without hurting their feelings. Nearly impossible.
Want to Get FREE Publicity for Your Books? Try Pitch Rate
As an author you are considered an expert in the field in which your book is written. The press is always looking for experts to interview, especially during a timely news release. For example, my book on Social Networking for Authors recently drummed up some good press as someone interviewed me about the popularity [...]
How to Turn One Book Into a Full-Time Living
“The only reason to self-publish is because you can’t land a publisher.”
Call me crazy, but for me, self-publishing was the first choice. I wanted to keep control of the project and timetable, keep the rights, and, most importantly, keep most of the profits. How did it turn out?
A Full-Time Income
For over four years, my [...]
The Best Business Card You Ever Had
“Keep in mind Jim, this is the best business card you’ll ever have.” That was my first lesson as a new publisher and it has served me well over the years. When my first book “Handbook to a Happier Life” came back from the printer, I called my friend Terri Lonier, author of the “Working [...]
6 Tips for Out of the Box Marketing & PR
1. Become, for all practical purposes, a stalker. If you’re trying to get you or your client noticed by a large television show, do as much research possible on the person you’re trying to contact. Find out who they really are:
Google their name
Find any organizations they belong to
Research the type of shows [...]
21 Ways to Get Publicity and Increase Sales!
Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah.
Was he the world’s smartest psychologist? Is he the most handsome? I don’t think so.
So, why is Dr. Phil rich and famous…and not you?
It’s because of publicity.
Publicity is one of the most powerful forms of advertising.
Reporters are constantly on the lookout [...]
Don’t Be a Couch Potato – Publicity for Your New Release
Guess what? You’re a published author. Sitting on your couch, it’s hard to believe. Publishing is what happens to other people—people who wear black, smoke cigarettes and talk about Kerouac. It doesn’t happen to people like YOU, who have day jobs, families, and car loans. Obviously, you’re excited. You can already see yourself on the [...]
How to Select a PR Agency for a Book Launch or Author Publicity
Selecting a PR agency for a book launch or ongoing author publicity is like finding a mate through a dating service…You first check it out, see how the chemistry is and then explore where your mutual values intersect. If all is well from that point, you can start dating!
Here some simple steps that will make [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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