Essential Self-Promotion for Writers

“What?  It’s not enough that I spent three years writing this book  — now I have to promote it?”  That’s how many of us react when faced with the realities of the marketplace. These days, it’s not “publish or perish,” it’s “promote or perish.” Bad news for those of us who became writers so we [...]

Do Good Deeds as Part of Your Online Book Marketing

Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting “Buy my book” on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book. If anything, constantly “pushing” your book [...]

How to Promote a Self-Published eBook

One of the most-asked questions I get from writers who have never written and published an eBook before is, “How would you promote a self-published eBook?  Where would you go to even begin selling a product that hasn’t the backup from a traditional or otherwise publisher?” Well, that’s two, but many writers balk at attempting [...]

Selling Books with Friendster

I recently stumbled across a great website for book marketing called Friendster. It’s very popular in Asia, but is quickly making a presence in the U.S. The great aspect of Friendster is you can easily search for highly targeted friends. When you do a friend search, you can even group people by age category. The [...]

Use My 4/12/3 Technique for More Book Sales

A large part of social networking is the grouping of individuals into a particular group of interest. People join websites like Facebook and MySpace to find people of similar interests. All social networking websites allow users to connect to each other via buttons and groups. The more friends you have on these websites, the bigger [...]

Is Social Media Useful?

Can you find work as a freelance writer through social media sites? With sites like FaceBook, MySpace, Twitter and more, you can make contacts, but finding work still isn’t easy. Finding work depends on the individual writer, their education, their experience, and how proactive the person is. Making contacts and being helpful whenever possible, is [...]

How Can Persuasive Selling Help You Sell More Books?

If we’re book authors and we want to sell more books – and who doesn’t – we need to use all the savvy of traditional marketers and Internet marketers to help sell our books. In my opinion one of the most overlooked book promotion strategies is what I call “persuasive selling.”  It’s putting yourself in [...]

Put Your Book Video on Video Sharing Sites

This is a follow up to Sarah’s post, Get the Most Publicity Out of Your Book Video. Our world is bombarded by “media noise.” The messages trying to grab our attention are unending. To compete, publishers must jump in and try to grab some of the attention for their books. Book videos are one way [...]

Get the Most Publicity Out of Your Book Video

Book videos, also know as book previews or book trailers™, have become increasingly popular as publishers look to media to promote books. Book videos can engage the viewer on multiple levels through images, music, words, and emotions. The goal of the book video is to give the viewer a quick look at the book with [...]

Book Marketing Blog Carnival – April 15, 2009

Welcome to the April 15, 2009 edition of the book marketing blog carnival. Marketing and Online Marketing Tushar presents SEO Checklist for Creating a New Website posted at TUSHARVICKKIE, saying, “The SEO Checklist lists all the important and necessary elements to be taken care of while developing the website. It’s always better to optimize the [...]

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