Simple, powerful marketing strategies every business can afford to implementThere’s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue–with little or no marketing budget.With both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.Use simple videos as promotional power toolsHold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)Find the perfect online partners that can

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David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:A new introduction discussing recent changes to the world of marketing and PRA brand new chapter on mobile marketingAn additional chapter on real-time

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If you’re an author or publisher who really wants to sell books, then you’ve got to create a platform that connects, communicates and builds long-term relationships with your readers online. “Online Book Marketing” will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there’s a FREE companion workbook available for download from onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book

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Whilst there are people making a good living from selling information products anyone who has ever created an ebook will attest to the fact that the writing of the ebook is the easy part. The harder aspect is actually marketing your ebook and getting enough “ready to buy” traffic to your ebook sales page in order to make a decent income from your work.

While each marketer has their preferred method of driving traffic over the years I have found four different techniques which consistently the majority of my ebook sales and it is these techniques that I’d like to discuss today. Almost as important as their effectiveness is that they are all free or very low cost to implement and your main investment will be simply that of time which makes them both effective and very low-risk.

Search Engine Optimization

Ebook sales letters can be surprisingly easy to rank in the search engines if you choose your keyword targets carefully. Try to look for keywords that both offer minimal competition but also suggest buyer intent. After all there is no point in targeting keywords that you’ll either struggle to rank for or for which seachers are looking more for free information than to actually make a purchase.

Let’s take the example of an ebook all about keeping tarantulas as pets. The best keywords, which would suggest someone is looking to make a purchase, might include phrases like “best tarantula book”, “tarantula keeping course” and “tarantula ebook”.

Lower quality phrases, which would likely convert fewer visitors into customers might include “how to keep tarantulas” and “caring for tarantulas”. Focus on the “long tail” and remember that it is often better to draw in a smaller number of pre qualified visitors than to attempt to flood your site with people who are unlikely or unwilling to actually make a purchase from you.

Find ways to subtly work these keyword phrases into the content of your sales letter and then build high-quality links to your site in order to rank quickly for keywords that perform.

Article Marketing

Whilst one of my main ebook sales sites manages to attract traffic from dozens of low-competition search terms it can be a struggle to target every potential keyword phrase that you find on a single page.

In these cases you can still make use of these keywords to drive traffic to your ebook sales site through the use of article marketing.

Take each of the keyword phrases you have found that show promise and write one or more articles around each of them. Follow the standard search engine optimization principles of mentioning your keyword phrase in the article title and body and then create a small “bio” file at the end of the article which promotes and links to your ebook sales page.

These articles can then be submitted to the high quality article directories and Web 2.0 sites (personally I like to use Ezine Articles, Squidoo and Hub Pages) before building some links to them in order to provide an additional boost in rankings.

Doing this can quickly multiply your traffic so I like to take a few days after launching a new ebook project to really go to down on creating keyword-focused articles to distribute which will drive high-quality traffic to my site over the long term.

Guest Blogging

Guest blogging takes the concept of article marketing a step further by placing articles that you have written onto high-traffic blogs in your niche. Whilst the same principles of article marketing still apply guest blogging relies less on traffic from the search engines and more on subscribers and repeat visitors to the sites you submit your content to and as a result can lead to an instant boost in traffic to your site.

The following screenshot shows an example of what happened to the traffic at a new ebook site of mine after successfully having a single guest post featured on a popular blog that is closely related to the content of an ebook I sell.

So if guest blogging is so powerful, why bother to use standard article marketing at all? The answer is that high-traffic blogs can be difficult to find, can have very stringent rules in terms of the articles they will accept and so writing and submitting guest posts can take considerable time.

In contrast with article marketing it is possible to create shorter, less original articles and so you can create numerous standard submissions in the time it will take you to create a single guest post. A “hybrid” form of promotion therefore tends to work best to enable you to cover all the possible traffic avenues.

Affiliate Recruitment

In many ways recruiting your own affiliates to promote your ebook is the best way to drive ebook sales. Clearly if you have hundreds of websites in your niche writing about, and linking to, your ebook sales site you will have a never-ending supply of read-to-buy visitors arriving at your website.

Furthermore your affiliates create all the content, do all the linking and invest their own time and money in order to try and drive sales to your site in exchange for a commission on any sales they generate. And because you only pay for results, if an affiliate doesn’t perform they simply don’t get paid.

When you combine a profitable affiliate program with a carefully optimized sales letter, article marketing and guest blogging anyone should be able to drive a constantly supply of potential customers to their site and see significant sales as a result.

For information on how to quickly recruit a network of affiliates to promote your ebook visit Get More Affiliates or for more general online marketing advice visit the author’s lifestyle design blog.

The real reason we make excuses around self-promotion is that self- employed people are afraid of what people might think. Our businesses are such an extension of who we are that we are very careful about how we talk about our businesses and what we say to others about it. The problem is (as I’ve said so many times before), if you don’t market consistently, you won’t have clients consistently. Period.

So, how can you stop being afraid of what people might think of you? You need to reframe how you view marketing. Here’s what I usually say to a reluctant marketer:

You were given gifts that no one else has and it’s for a reason: To help others in need. Whether you’re a financial planner, a massage therapist, a consultant, a real estate broker, a photographer, a coach, whatever, you’re doing what you do to help others. You’re their problem solver, their healer, their solution. They’ve got a problem and you can help.

Now, imagine this scenario.

You were given this talent, this skill and problem-solving abilities. And there are people out there who NEED you. They’re waking up in the middle of the night, with their 3 a.m. sweats, tossing and turning because they’re thinking about their problems. They’re wondering who on EARTH can possibly help them. They’re praying for an answer (I’ve done that and you probably have too).

And let’s just pretend that YOU are their answer. You’ve got the skills, the talent, and the GOODS to solve that person’s problems. The thing is, they don’t know about you. You’re just not out there enough in a big way.

It’s probably because you’re afraid of being seen as too sales-y. Too promote-y. Too out-there. So, what do you do? You don’t market the way you should. You keep yourself a secret. At the same time, you’re keeping that person in the same state of tossing and turning at night, looking for an answer to their problems.

Without promoting what you offer, your clients in need can’t find you (oh sure, they could possibly stumble upon you at the corner Starbucks, but the chances are low.) They NEED you. So, look at it this way – you have the answer to their problem. You have the talent and the skill, and the product to help them.

But by not marketing, you’re essentially being…

Stingy.

That’s right. Not marketing yourself is almost a form of greed. (I don’t even like typing that word, let alone thinking about it, do you?)

You see, it’s actually your God-given DUTY to promote your services. It’s your life’s purpose to help others. If you don’t get out there in a big way, even if it feels a little uncomfortable at first, then you’re depriving someone of the solution only YOU can provide in your own way.

So, do you want to be stingy with what you’ve got? If not, then go out there and do what it takes so everyone hears about you and what you do. Shout it from the rooftops, join the networking groups, send out those letters and e-zines, and create those joint ventures, whatever. Just do what it takes, do it with conviction, and do it consistently.

You have no choice. You were given this gift. Now, it’s your turn to keep giving. The only way people will hear about you is if you market yourself.

Your Assignment:

1. Notice where you’ve been resisting your Client Attraction assignments.
2. See what’s really holding you back (the fears attached to the resistance).
3. Think about all those people who NEED you and, by not promoting, you’re being stingy.
4. Reframe and take action.

As a result, you’ll start attracting a lot more clients and you’ll feel great about it, because now you’ll be coming from a place of conviction, a place of authenticity, a place of solving problems, not from a selling-standpoint. That’s what Client Attraction is all about.

Now, go forth and help mankind, will ya?

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System TM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your free Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

What is your most recent book? Tell us a bit about it.

Put It In The Bag: Guide for Entrepreneurs to Market in Gifts Bags For FREE at meetings, conferences, and events all over the world.

When the recession hit me hard in 2008 I started to learn how to use PR sites like Help A Reporter Out and on Fridays and now Wednesday and Fridays they have a section called Gift Bag Requests.

I never started networking to meeting and event planners thinking there were benefits. I just wanted to give back with my inspirational Derricknyms. Once I learned more about gift bags 3 things came to mind and they were networking opportunities, building relationship and tax exemptions.

1. Networking. When I started receiving the gift bag requests I quickly realized that these opportunities were not just in the United States. I have been promoted in gift bags at over 100 events and also in Canada, U.K., and Sweden. Marketing in gift bags is one of the most creative ways to be able to introduce your products and services to buyers and decision makers all over the world.

2. Business Relationships. The second lesson I learned is that when someone gets a chance to see what you can do they are more willing to come back and do business with you. Energy Up asked me to do Derricknyms for students who were graduating the program. This great organization empowers youth learn to a healthier lifestyle. Research Energy Up at http://www.energyup.org. Representatives from Energy Up continue to do business with me based on the relationship that was started in the gift bags.

3. Tax Breaks. The third valuable lesson I learned is that when you give to major organizations like Big Brothers Big Sisters, Boy Scouts of America and Girls, Inc, they write you a letter stating and documenting your contribution. This document is presented to the one that does your taxes.

Tell us something about yourself.

I’m originally from Rantoul, IL and have received a B.A. in Business Administration from Tennessee State University. At TSU I helped start the Wall Of Excellence Scholarship and Development Fund where we have helped raise over $500,000.00. I have been writing books since 2000.

Recently I helped develop a free app for Android market called Motivation To Your Mobile where each weekday morning an original quote is sent right to your cell phone. For more information go to http://www.MotivationToYourMobile.com and to download the app go to http://tinyurl.com/4tkaw7z

What inspired you to write this book?

I started to see success and opportunities by submitting to gift bag requests and wanted others I knew to see the same results in their business.

How did you choose the title?

I chose the title Put It In The Bag as it was fitting and at the same time I was writing the book there was a hit song on the air called Throw It In The Bag by Fabolous and The Dream. Here is a link to their work http://www.youtube.com/watch?v=zJOeXh6HyvU

What obstacles did you encounter in getting this book published? How did you overcome them?

Only obstacle was finding the time to write. I overcome this obstacle by setting time aside each day to write until I completed the book.

How did you get started?

I was able to get started by visualizing what the book would be like in my mind and then by transferring my ideas to paper.

Do you have any writing rituals?

I always write major ideas on paper before they make it to the computer.

Did you learn anything from writing and publishing this book? What?

I learned that the little things that you know can be turned into nuggets of knowledge that can help others grow.

If you were doing it all over again, what would you do differently?

I wouldn’t change anything I learn through the good and bad in my life.

What types of books do you like to read? Who are your favorite authors?

I like self help books and the reason is I’m inspired by helping others and reading about how others have become successful. I constantly read The Maxwell Leadership Bible by John C. Maxwell.

Are you working on your next book? What can you tell us about it?

My next book is called 1 WORD Is All It Takes and it takes you through a process of where you Find your word so you can one day Live your word.

What is the best advice you could give other writers about writing or publishing?

Keep writing. You have other stories in you or techniques that you have learned that can help others.

Who is the perfect reader for your book?

Professional Women ages 30 to 60.

Where can readers learn more about you and your book?

Readers can learn more about Derrick Hayes at http://www.DerrickHayes.com and about my books at http://www.derrickhayes.com/books/

You’ve finally made it into the upper echelon of the writing world: you’ve gotten your first book published and now it’s time to undertake a promotional tour that includes interviews, readings, and of course, book signings.  Although you may not be very well known yet, and therefor worried about people showing up, you can definitely take steps to hedge your bets and ensure that your parents aren’t the only people who show up to have you sign their copy of your book.  The publisher will likely take care of most of the publicity, but here are just a few things you can do to make your signings a huge success.

1.  Social networking.  If you aren’t already on Facebook, Twitter, and industry networking sites, sign up and get some followers.  You should also set up a website.  From there, you can likely draw a group of friends by link-sharing with related sites and posting excerpts of your book on all of your forums as a way to tantalize your audience and get them running out to buy your book.  Advertise well in advance for signings so that fans have plenty of time to plan.  You might even want to do giveaways (like a copy of your book to the first 20 Twitter followers that show up and reference your tweet).

2. Hit your demographic.  You need to know your audience before you start advertising.  Whether you’re catering to lonely housewives, gamer geeks, YA readers, or those who prefer highbrow literature, knowing who you’re targeting can help you to determine where and how to advertise.  For example, you wouldn’t put an ad for your upcoming book signing in an issue of Maxim if you’re demographic is mainly female.  And doing a spot on a morning show in L.A. to plug your signing is useless if it’s not syndicated to San Francisco, where the gig is actually occurring.

3.  Choose the right locale.  It pays to do your homework when it comes to signings.  If you end up in a bookstore that is not attached to a busy shopping center or street, then you may find yourself staring out a window and wondering where all the people are.  Even if you only draw a small crowd initially, foot traffic could mean a swelling tide of patrons once people realize that an event is happening.  Work with your publisher to make sure they’re not sticking you in some out-of-the-way venue.

4.  In-store advertising.  Most people who are avid readers will frequent the same book store.  So if you want to get people who come to the store to come in while you’re signing, make sure that in-store advertising has been arranged.

5.  Be nice!  You’re not a rock star, so don’t let your inner diva go into overdrive.  People who show up at your book signing probably already like you (or at least your writing).  That means you don’t have to work too hard to endear yourself to them.  But you do need to be polite and play up your public persona.  In addition to writing personalized inscriptions, you should take compliments with a smile, pose for photos, and even pretend to be interested when people start to tell you how your book has changed their life.  Don’t worry about rushing your fans along – that’s what your handlers are for.  Try to make each person feel special and you’ll have a devoted fan-base for life.

Sarah Danielson writes for Go College where you can find helpful information on creative writing scholarships and learn more about a scholarship letter of recommendation.

I’ve often said that the 3 best ways to attract clients quickly and consistently are:

• consistent networking,
• a stay-in-touch vehicle such as an ezine, and
• a Client Attractive signature talk.

What’s a signature talk? It’s the one talk you give that you start to be known for, referred for, and the one you’ll know like the back of your hand. It’s the talk you give over and over again, the one you’ve mastered and the one crafted to attract all the clients you need.

In my opinion, your title is more important than any other part of your talk. Why? It’s the one thing that will help you pull clients in like crazy, because it’s the one thing they can see first. You want to make it so compelling they’d cancel their Tuesday evening dinner plans just to see you speak.

Here’s how you can make your topic irresistible:

1. Results: Mine happens to be called “How to attract all the clients you need” and it’s extremely popular, and the most requested talk among all the topics I offer. Are you surprised? You shouldn’t be, because that’s exactly what my claim is in the marketplace: When you work with me, I will help you attract all the clients you need, quickly, and consistently. Those are the results I promise. So, naturally, that’s what I called my signature talk, because it focuses on RESULTS that my ideal clients would do anything and pay (relatively) anything to get.

2. How to: Aaaah, the ever-popular “How to” creates fantastic results for service business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”

3. Numbers: Prospects just LOVE numbers in talk titles or articles. It makes them curious about what the steps or elements will be. A variation of my signature talk using numbers could be “5 steps to attracting all the clients you need.”

4. Percentages: We love to see how much something has increased or decreased. One example of this is “How to quickly increase your client base by 50%.”

5. Time periods: If you can be bold enough to say your talk’s advice can produce results in a very specific period of time, you’ll really get attention. Here’s an example: “How to increase your client base by 50% in just 3 months!” That will make someone curious enough to look further into your talk.

6. Double, Triple, Half: Then, if you want to take it a step further and really get their attention, consider crafting a talk title that includes the words Double, Triple, or Half. Here are two examples: “How to double your client base in less than 6 months” or “How to attract all the clients you need, with half the stress.”

Catch my drift? It’s easy once you get going.

Your Client Attraction Assignment:

Make a list of the most wanted result that your ideal clients are looking to achieve. Once you narrow it down to one really compelling result, try putting a twist on it with the following:

• How to
• Numbers
• Percentages
• Time periods
• Double, Triple, Half

You’ll find yourself being booked to speak more often and you’ll find attendance numbers to be greater. The more ideal prospects you fill a room with, the more clients you’ll get. Guaranteed.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction SystemTM , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your in.come, visit www.clientattraction.com.

What is your most recent book? Tell us a bit about it.

My most recent book is Social Media for Home Builders: It’s Easier Than You Think!, a handbook designed to help home builders, remodelers and others in the building industry create a social media program from the ground-up. Really, it’s helpful for any business interested in building a social media presence.

Tell us something about yourself.

I’m a mother, wife, business owner, author and speaker. A prolific blogger, I manage a number of blogs for my agency, mRELEVANCE and our clients. I have been blogging since 2005 and built many strategic social media programs. My family lives on a farm in north metro Atlanta where we have horses, goats, dogs, cats, a miniature donkey, a bunny, turtle and several really old goldfish won at a school fair.

What inspired you to write this book?

My publisher, BuilderBooks was looking for a subject matter expert, and I approached them with an outline and several chapters. They accepted my submission, and I delivered the book to them just three weeks later. The hardest part was finding enough time to “download” all the knowledge from my head and into the computer within the tight timeframe!

How did you choose the title?

It was suggested by my publisher after discussions about many business owners’ hesitation even to try to get involved in social media on their own. We realized many businesses were relegating the task to someone’s niece, nephew or kid brother, and we wanted to empower them to jump in and do it for themselves.

What obstacles did you encounter in getting this book published? How did you overcome them?

There weren’t any obstacles in getting the book published, but I had a very tight deadline for writing it. I wrote it in three weeks, and it was published nine weeks later! One of the biggest challenges with the book was getting all the permissions in a timely fashion, especially from the bigger social networking sites.

How did you know you wanted to be a writer? How did you get started?

I have been a public relations practitioner for the past 20 years; most of what I have written has been for work — news releases, website copy, blogs and other marketing materials.

Do you have any writing rituals?

Nights and weekends are the best time to write because it is quiet and email isn’t a major distraction. Typically my grey tabby Josie sits in my lap and acts as my muse. I also consume a lot of Earl Grey tea with honey in it. Using two computer screens allows me to research things on the Internet on one while I write in Microsoft Word on the other. As I find interesting statistics, I bookmark them in my delicious account (http://www.delicious.com/carolmflammer) for later reference. Lots of times I tweet statistics and other snippets while writing.

Did you learn anything from writing and publishing this book? What?

I learned that one of the hardest parts about writing a book is creating proper citations, a glossary and a reference section, not to mention getting permissions. It was also interesting to respond to my editor’s queries and to try to explain complex information so that readers would understand.

If you were doing it all over again, what would you do differently?

Ideally if doing it all over again, I would have more time to write it!

What types of books do you like to read? Who are your favorite authors?

I read a wide variety of books. Historically, my favorite books almost always have horses in them. I have probably read every Dick Francis book ever written. My absolute favorite author is Dr. Seuss; I wish that I could rhyme like him all the time!

Are you working on your next book? What can you tell us about it?

I am working on version 2 of Social Media for Home Builders: It’s Easier Than You Think. It is going to be bigger and better than the original version — another don’t miss for those in the home building industry. Additionally, I’m going to start blogging about how I took control of my health to get rid of debilitating migraines after seeing multiple doctors and getting no answers!

What is the best advice you could give other writers about writing or publishing?

Write about something you are passionate about, create a detailed outline and find a great editor.

Who is the perfect reader for your book?

Home builders, remodelers, suppliers, real estate agents and marketers working in new home building who want to understand how to build an effective social media program with proven ROI.

Where can readers learn more about you and your book?

There are lots of places to learn about me or interact with me.
Company website: www.mRELEVANCE.com
My personal blog: www.CarolFlammer.com
LinkedIn: www.LinkedIn.com/in/carolflammer
Twitter: http://twitter.com/atlantapr or http://twitter.com/carolflammer

Social Media for Home Builders: It’s Easier Than You Think is available from BuilderBooks: http://store.builderbooks.com/cgi-bin/builderbooks/921

It is also available in paperback and on Kindle at Amazon.

Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think!

Now, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and intriguing resume?

Most resumes tend to be boring and bland. Now, how is this going to help you attract viewers and prospects? Simple, it can’t.

As a small business owner or a business development executive, you have to start thinking of your profile as a marketing tool and not a resume. Since you have to change your mindset about this, I have developed six distinct reasons why your profile should not look like a resume.

Why You Should Not Think of Your LinkedIn Profile as Your Resume

Reason #1: A resume is not personal enough.

The goal of LinkedIn is to connect with people and build relationships. The only way you will connect with prospects is to personalize your profile. To do this you need to tell stories and share information that gives a better scope of:

* Who you are.

* What makes you tick.

* How you can help the prospect.

* What new and exciting information you have to offer them.

Make viewers want to learn more about what you and your business can do for them. Be creative and use all the applications that LinkedIn provides you can show videos, presentations and documents.

Reason #2: Remember LinkedIn is a social human network.

Most resumes lack that human touch that LinkedIn can provide if used correctly. You need to make your profile interesting and enjoyable to read. You have to keep in mind that if you want others to read it, you should want to read it too. Here is an excerpt of my summary to give you an idea of what I mean.

With over 80 million professional members in over 200 countries, LinkedIn offers small business owners and internet marketer’s unlimited opportunities to build, and nourish profitable relationships online.

However, out of the 80+ million people on LinkedIn, only a FEW successful companies and internet marketers are using LinkedIn to its’ fullest profit-making potential.

Do you want to know some of my top secrets on how to get more business using LinkedIn? As a Social Media Expert (not a self-proclaimed expert, the New York Times called me that) who specializes in LinkedIn, I’ve uncovered…”14 Underground Secrets to Making Money And Taking Complete and Total Control Of Your Industry and Niche on LinkedIn” Here I reveal mistakes that other LinkedIn experts are even making.

Reason #3: The goal of LinkedIn profile is to get people to connect with you so that you can funnel them back to your website.

Your profile is a way to tell prospects what you and your business can do for them. Your LinkedIn profile allows you to show the different areas of your business and then lead prospects to the appropriate webpage to get even more information. The goal of a resume however, is to list accomplishments, achievements and jobs held. It simply lists your job descriptions, past and present. A resume does not mention the kind of person you are and why someone should connect with you. And, a resume doesn’t allow you to focus on the here and now and what you can provide your potential clients today like your LinkedIn profile should.

Reason #4: Resumes are usually limited to 1-2 pages while a LinkedIn profile is not.

While it’s usually not a good idea to submit a resume that is more than 2 pages long, you don’t have that kind of restriction with an online profile. You can include more information, more details, more accomplishments, more strengths and more keywords. The more information you include the more credibility you will gain, the more connected to your prospects you will become. Once you gain their trust, it will become much easier to sell your products, services or even the idea of joint venture relationship.

Reason #5: A LinkedIn profile enables you to brand yourself much better and much easier than a resume ever could.

Everything from yourself, your company to your products and services can be branded on your profile. For example, if you are the best at selling widgets, then make sure your profile clearly articulates that – and reinforce your brand throughout the profile. LinkedIn recently added some new sections that will further enhance your ability to sell yourself to potential clients. What resume will allow you to include postings about your publications, certifications or skills. Those sections usually get edited out due to space.

Now, do you think of your LinkedIn profile as your online resume?

Do you now realize the marketing potential LinkedIn gives you – if only you’d change your mindset?

Great! Now, I invite you to check out what other LinkedIn marketing mistakes you are making and opportunities you are missing. Grab my free special report at: http://www.GetLinkedInHelp.com

LinkedIn Marketing Expert Kristina Jaramillo creates online marketplace opportunities for small business owners who want more website traffic, prospects and profits. Now, with her free special report, you can uncover how you can become “the trusted source for your industry on LinkedIn” fast plus learn how to avoid the top 14 mistakes. Get this information for free at: http://www.GetLinkedInHelp.com