Sales Success from Kindergarten – What Little Kids Can Teach You About Writing Effective Promotions
The doorbell rang.
On the porch were two little waifs, not much more than three feet tall.
“Do you want to give us some money?” the smaller of them peeped.
Uh, no.
“What for?” I asked.
“For our class,” said the other one, a pink-cheeked boy in a red checked scarf.
Isn’t that why I pay property taxes?
“So your class is [...]
Want to Sell? Go Where the Buyers Are!
The top advantage of modern publishing technology is that now any book can get published. And the top disadvantage of modern publishing technology is—now any book can get published. Including a plethora of shoddily printed, unedited books that only the writers’ mothers find interesting. So few bookstores or libraries give serious attention to self-published titles; [...]
Book Marketing In The New Economy
The economy as we know it has changed entirely. Purchasing patterns and consumer behavior will be radically different from what it was two years ago. Excess and glitz are out. People are staying at home and enjoying the simple things in life – particularly a well-written book. That is the good news for authors. The [...]
10 Steps to Pitching Radio
Commercial radio stations are facing a terrible downturn in advertising – that means they have a lot more space to fill. And THAT means more opportunity for authors to get in front of listeners.
How Can Persuasive Selling Help You Sell More Books?
If we’re book authors and we want to sell more books – and who doesn’t – we need to use all the savvy of traditional marketers and Internet marketers to help sell our books.
In my opinion one of the most overlooked book promotion strategies is what I call “persuasive selling.” It’s putting yourself in the [...]
How to Turn One Book Into a Full-Time Living
“The only reason to self-publish is because you can’t land a publisher.”
Call me crazy, but for me, self-publishing was the first choice. I wanted to keep control of the project and timetable, keep the rights, and, most importantly, keep most of the profits. How did it turn out?
A Full-Time Income
For over four years, my [...]
Book Marketing Blog Carnival – December 10, 2008
Welcome to the December 10, 2008 edition of the book marketing carnival.
Marketing and Online Marketing
Melissa Cassera presents Preparing for a Publicity Campaign posted at Cassera Communications Blog.
Joanna Penn presents Book Trailers: 11 steps to make your own posted at From Idea to Book, saying, “11 steps to making your free book trailer”
Peter Jones presents Marketing [...]
Multiply Your Speaking and Consulting Income With Content
One of the best ways to multiply your earnings from speaking engagements is to fill the table in the back of the room with books, workbooks, manuals, DVDs, CDs, and other information products. Because after exciting the audience with your speech, many people will want more (and be willing to pay hundreds of dollars for [...]
Book Marketing Blog Carnival – November 26, 2008
Welcome to the November 26, 2008 edition of the book marketing carnival.
Marketing and Online Marketing
Brian Terry presents 5 Hot Tips For A Big Selling Squeeze Page posted at Big Selling Website Design, saying, “Less is more—”Non multum sed multa” That’s true even more on the Net where the attention span and the patience of [...]
Book Marketing Blog Carnival – October 8, 2008
Welcome to the October 8, 2008 edition of the book marketing blog carnival. This is the very first edition of our carnival, and we have some terrific posts from experts on publishing from around the blogosphere.
If you blog about topics related to writing and publishing, submit your best posts for future editions. We want to [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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