Selling Books » Internet Marketing

Book Authors Need Their Own Dedicated Websites

Phyllis Zimbler Miller — Tue, 27 Jul 2010 15:00:44 +0000

Many book authors decide that they do not need their own book websites. These authors feel that they can get enough exposure by listing their book on the various online book sites.

Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website.

To begin with, if you use social media networking sites such as Twitter, Facebook and LinkedIn to promote your book, you will want to include a URL link that sends people to a dedicated website to show that you are a serious author.

And this is especially true because you don’t want to use a URL to a shared site where people can get distracted with the other books available and forget about checking out your book.

Second, you want to be able to offer a sample chapter on your site in order to entice potential purchasers to buy the entire book. This sample chapter can also be used to encourage people to give you their name and email address.

Thus, if you have this information, you can keep yourself in front of people who might not have bought your book the first time they visited your site. Now you can send emails with updates of your writing.

Another important reason to have your own website is to be able to include book club discussion questions on the site. Plus you can also include videos and audios.

Then there’s the advantage of having your blog on your website. With the constant addition of fresh material, you make the search engines happy with your site. The result of this is to help your site come up higher in the organic search results when someone is looking for a book related to the topic of yours.

Of course, you can add your own book signings and event dates to let your fans know when and where they can meet you in person. And you can add reviews and testimonials to encourage potential purchasers.

The bottom line is that, if you have your own book author website and you can control it yourself, you can greatly increase your online marketing opportunities.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of the social media marketing company www.MillerMosaicPowerMarketing.com and the company has a collaborative program with WordPress website builder Doron Orenstein at http://www.magneticwebworks.com/services/ultra-pro-websites/ Doron builds WordPress websites for clients and Miller Mosaic provides how-to videos to help these clients effectively use their WordPress websites/blogs.

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Secret Strategies For Standing Out In This Crowded Digital Age

Liora Mendeloff — Tue, 06 Jul 2010 21:00:15 +0000

Do you ever feel invisible in the sea of people who are out there marketing their book on the internet today?

If so, trust me, you’re not alone! As exciting as it is to be living in the most innovative time in history and with all of technology’s advancements at our disposal, it’s not uncommon to feel stuck or confused about how to get ourselves out there in this crowded digital age.

The truth is, business isn’t what it used to be. Things are moving much faster today than ever before – a fact that we must keep in mind when marketing ourselves. If we try to use the same old tactics that may have worked ten, five or even two years ago, it’s probable that we’ll be left in the dust. You’ve heard that change is good, but change is only good if you change with it. So, how do we change with these changing times to keep up with this fast-paced virtual marketplace? Here’s how!

STRATEGY #1: POSITION YOURSELF AS THE EXPERT!

Differentiating yourself in the marketplace is more important now than ever before. What makes you and your book unique? Why should someone buy your book over your competitor’s? If you don’t know how to position yourself as the expert to stand out from the rest, here are some tips to get you started!

STRATEGY #2: EXPAND YOUR DEFINITION OF MEDIA!

Obviously, one way to establish yourself as an expert is by garnering media attention. Fortunately, today we’re no longer limited to the conventional media outlets of TV, radio and print. Now we can expand our definition of media to include New Media. Take advantage of social media outlets, internet radio/tv & blogs, and keep growing your visibility, fan base or followers.

When you expand your definition of media in this way, the internet gives you endless opportunities to get yourself out there and be seen. The advantage is that in today’s world, you don’t have to wait around for Oprah’s producers to call you. You can cause your own media coverage. Here’s why!

Often times it’s new media that drives conventional media. It’s there that they find experts and pick up stories. So, re-purposing teleseminars, webinars, podcasts, articles or anything that showcases you or your book through social media or other internet marketing channels is paramount!

STRATEGY #3: INCREASE YOUR SPEED TO MARKET!

With online traffic becoming increasingly more congested, increasing your speed to market is the number one key to getting seen. This means, making it super easy for people to find you and get what they need from you in order to make that “buying” decision.

Addressing this demand and the new “give it to me now” mentality of consumers and the media that comes with it, is a must in your marketing strategy!

STRATEGY #4: HELP THEM HELP YOU!

You heard Tom Cruise say it in Jerry Maguire, “Help me help you!” Those words are gold today! The digital age requires that we help others help us in any way we can.

So, don’t make prospective customers, clients or the media work to find you, buy your book or feature you in the media! Make the process as easy as possible.

There’s no better way to help the media help you, than to make it easy for them to acquire your marketing materials. The new standard for the 21st Century is the online media kit and it’s what the media looks for when they’re looking to book you.

Having a website is one thing, but getting that website up to speed with the demands of the digital age is an entirely different story. Having a site that’s clean, easy to navigate, fully comprehensive, showcases all of your media coverage and makes it easy to access and download that content, already positions you to stand out hugely from the crowd!

STRATEGY #5: LEVERAGE TECHNOLOGY TO KEEP CURRENT!

Doing business in the electronic age allows us to update our online content in a nano-second. Keeping your content current adds to your credibility and professionalism as the expert. Plus, it allows you to represent yourself in the way that YOU want to be represented, rather than leaving others to randomly search you out on Google and pull down old content. If you provide it, they won’t need to go looking for it.

So, don’t get left behind. Make sure you get up to speed on the new industry standard for the 21st Century and position yourself as THE go-to person in your industry!

Liora Mendeloff is CEO & Founder of InstantMediaKit.com, the 21st Century solution to help you get greater visibility and media pick-up. InstantMediaKit is used and endorsed by industry leaders, best-selling authors & world renowned speakers to help them stay up to speed with the demands of the digital age.

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Online Book Marketing – Is It Effective?

Chuggin McCoffee — Wed, 09 Dec 2009 03:26:04 +0000

If you have recently published a book or novel, you be pleased to know that the Internet can become your most valuable resource. There is controversy as to whether or not it is effective to market your book online, especially since so many people are reading content directly on the Internet or downloading e-books. However, you can make these tactics work to your advantage to market your book through the Internet.

One of the most effective ways to have a successful book is through word-of-mouth, which is what the Internet is all about. People still do want to purchase hardcover books, and it will be even more enticing if you can offer your book in e-book or PDF format so that it can easily be downloaded to an iPhone or Kindle. Regardless, it is to your benefit to take advantage of social media networks, including Facebook and Twitter. There is no reason to be a sleazy marketer, but it is helpful to use these venues to create genuine connections with people and get the word out about your book.

One other helpful tactic in Internet marketing your book is to give out free copies to readers on your blog or website so that they can review the book for you. This is instant press and word-of-mouth, and it will get the ball rolling in selling more copies. Many people need to hear about a book over and over again before they want to purchase it, which is exactly why it is helpful to use this free publicity on the Internet.

One thing to keep in mind is that marketing on the Internet can be free, so please do not fall for any type of tactics in paying for advertising or spamming. There are natural and organic ways to get the word out there about your book online, including giving out free copies of your book in exchange for positive reviews to be posted on the Internet.

Chuggin McCoffee is a coffee fanatic that has spent the entirety of his career cultivating and studying all of the best uses and brewing styles for optimal coffee and espresso flavor. His specialty site for all coffee needs, supplies, and the Bodum French Press can be found at www.thecoffeebump.com.

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How To Sell Your Books Online

Chuggin McCoffee — Sun, 27 Sep 2009 12:23:27 +0000

Believe it or not, people do still read books! However, if you want to draw attention to your published work, then it is important to take it to the Internet. The Internet is a viable resource for valuable information, and many people are looking for great content to read in the form of books and e-books.

One of the most important things to do as an author marketing your book on the Internet is to find your audience. This will allow you to tell them about the book that you have available in their area of interest. This is going to happen through the process of informing your audience, whether you are selling the book directly or providing affiliate information.

One of the best resources available to any Internet business, including authors marketing their books, is to use social media marketing and forums. If you are not yet plugged into Twitter and Facebook, then you need to do so immediately to begin to gain exposure for yourself and your published book. On top of that, you do have the opportunity to become a member of specialized forums where you can interact with readers who are interested in your specific subject.

Depending on your topic, consider creating a smaller e-book form of your book that you can offer for free or at a low cost. If you do have a How To book or a book on a specialized subject, then you can provide a small e-book that will tantalize your future readers and prompt them to buy your physical book. For instance, if you have a book on beauty, then consider creating a small e-book on “The 5 Best Skin Care Tips”. This is just one example of a way that you can easily market your book through the form of a free e-book available to readers interested in your subject.

It is a fact that people will be attracted to anything that is free, and that is precisely the way that you can give them a sample of the writing in your book and also establish your credibility as a valuable author. This is a basic and necessary component to effectively marketing your book on the Internet.

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10 Ways for a Book Author to Share Free Content on the Internet

Phyllis Zimbler Miller — Sat, 18 Jul 2009 12:40:20 +0000

Book authors sell their books — the fruits of their writing labor. Thus it may seem counterintuitive to recommend that, for online book marketing success, book authors must be willing to share abundant free content.

Why is this?

On the Internet people are usually looking for relationships (connections) before buying something. Even if the book author has an effective website – one that makes it immediately clear what’s on offer and provides an easily visible BUY button, this effective website is often not enough by itself to motivate buying the author’s book.

Let’s look at 10 ways that fiction and nonfiction authors can share free content:

1. Offer a free sample chapter on their websites and on other sites around the Internet.

2. Write a blog with information based on their book or on another interest.

3. Provide book group discussion questions.

4. Leave thoughtful comments on other people’s blog posts.

5. Participate in conversations on Twitter.

6. Write articles and upload these to article directories such as Ezinearticles.com.

7. Participate in groups on Facebook and LinkedIn.

8. Write book reviews on Amazon.

9. Write brief book review comments on Glue.com.

10. Upload several chapters or the entire book to fReado.com.

Now let’s discuss what all this free content sharing does:

• Perhaps most importantly, it demonstrates that you can indeed write well – that your book is probably well-written.

• It also demonstrates that you’re not just out to sell your books. You’re interested in engaging with readers. In fact, readers can contact you directly at social media sites such as Twitter.

• Third benefit? You may have just written enough new material to compile into an ebook that you can sell off your website.

• And, finally, it does help you sell your books because people are reminded of you and your book at different places around the Web. How many times have you decided to buy something and then forgotten to buy it? With your name and writing examples all over cyberspace you’ve provided potential fans with subtle reminders about your book.

Some writers are concerned that others will “steal” their material if that material is so easily accessible. I believe you have to be willing to take this slight risk in order to reap the greater probability of having people become interested in your writing.

Although some writers are happy to write only for themselves, most writers would like as large a reading public as possible. Being willing to share free content on the Web can help book authors attract a wider fan base.

Phyllis Zimbler Miller’s company Miller Mosaic LLC just launched the Miller Mosaic Internet Marketing Program to help people promote their brand, book or business — http://budurl.com/marketingonweb

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Selling Books Online from Your Own Website

Cathy Stucker — Wed, 15 Jul 2009 12:46:03 +0000

I started selling my books online from my own website in 1998. For the first couple of years, more orders came in by phone than through the website. What often happened was that someone went to the website, decided to order the book, then called me on the telephone because they did not want to enter their credit card information on my website. This was probably a result of not knowing anything about who was behind the website, and also just the general unease many people had at that time with ordering online. Once they talked with me, learned I was a real person, and felt comfortable with me, they were willing to order over the phone.

I can point to an exact date when it all changed. In 2002, I was featured in Woman’s Day magazine. They mentioned my book and my website. Because I was expecting to get slammed with phone calls, I set up a fulfillment service to take orders.

To my surprise, More than 90% of orders came via the website. About 5% came by telephone through the fulfillment service, and the rest by mail or fax.

I attribute this to two things: People were starting to feel more comfortable ordering online. They had ordered things from Amazon and other large companies and understood the process better. Nothing horrible happened when they ordered online, so they felt better about ordering from other websites.

The second, and probably more important, factor was that I had credibility due to being in Woman’s Day. The people who read that magazine trust it. They assumed that Woman’s Day would not put my website in their magazine if it was a scam.

This doesn’t mean that you have to be in Woman’s Day or another major magazine to get people to order directly from you. What it does mean is that you need to establish credibility.

Here are several ways you can make your website credible and encourage customers to buy your book directly from your website:

Have a professional-looking site. List your contact information on the site, including an address and phone number (not just email).
State that your ordering process is secure. (It is, isn’t it?) Include appropriate logos that give credibility, such as the Better Business Bureau, Authorize.net, HackerSafe, VeriSign, etc. It couldn’t hurt to display the logos of the professional and industry organizations to which you belong.
Mention awards or media exposure you and your book have received.
Put up endorsements and blurbs. The fact that my book, The Mystery Shopper’s Manual, is endorsed by the Mystery Shopping Providers Association gives it and me instant credibility.
Encourage them to order directly from you by giving them something they won’t get at Amazon. For example, I autograph books sold at my site and give customers a free PDF download with clickable links to the online resources listed in the book.

Make them feel comfortable about ordering from you, and they will. Some will go to Amazon to get a discount or free shipping, or just because they feel better ordering there. Some will go to their local bookstore because they prefer to buy that way. And some will buy from you. Bottom line, what is most important is that they buy the book. But the extra margin you get when they buy from you makes it worth the effort to encourage direct sales.

Cathy Stucker is the author of The Mystery Shopper’s Manual, the only book for mystery shoppers endorsed by the Mystery Shopping Providers Association. You can learn how to become a mystery shopper at http://MysteryShoppersManual.com/.

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Put Your Book Video on Video Sharing Sites

Sarah Bolme — Mon, 13 Jul 2009 13:24:50 +0000

This is a follow up to Sarah’s post, Get the Most Publicity Out of Your Book Video.

Our world is bombarded by “media noise.” The messages trying to grab our attention are unending. To compete, publishers must jump in and try to grab some of the attention for their books. Book videos are one way to compete in the book-buying market to drive some attention to your books and messages.

Post your video on video sharing sites.

When video sharing sites (also called video content communities) are mentioned most people think of YouTube. YouTube is the most popular of the video sharing sites and it is growing by 150,000 new videos everyday. However, there are a multitude of viable video sharing sites on the Internet. Your book video should be posted on a number of these sharing sites. Remember, posting is free publicity.

Following are some of the popular video sharing sites on the web other than YouTube:

General:
·    http://www.livevideo.com
·    http://video.google.com
·    http://vids.myspace.com
·    http://revver.com
·    http://www.vidilife.com
·    http://www.youaretv.com
·    http://vodpod.com
·    http://clipshack.com
·    http://www.ourmedia.org
·    http://www.dailymotion.com
·    http://www.sharkle.com
·    http://www.tagworld.com

Christian themed:
·    http://www.tangle.com
·    http://www.christianfamilytube.com
·    http://www.ultimatetube.com
·    http://www.christiantube.tv

Posting on each video sharing site can be tedious work. Fortunately, there are services available that will upload your video to multiple video sharing sites. Most of these services charge a fee, but www.tubemogul.com has a free service for deploying uploads to the top video sharing sites.

Place your video on book video sites.

There are a number of websites that are devoted solely to showcasing book previews in video format on the web. This type of website is growing as book videos become more popular. Placement of your book videos on these sites is generally free; again, offering you no-cost promotional opportunities for your book.

Following are the main book video websites:

General:
·    http://www.previewthebook.com
·    http://bookscreening.com
·    http://www.book-trailers.net
·    http://www.bookvideos.tv
·    http://www.yourbooktube.com

Christian themed:

· http://www.christianbookvideos.com
· http://www.blackchristianbookvideos.com

Sarah Bolme is the Director of Christian Small Publishers Association (www.christianpublishers.net). She is also the author of Your Guide to Marketing Books in the Christian Marketplace (www.marketingchristianbooks.com). Read Sarah’s blog at www.marketingchristianbooks.wordpress.com.

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How Authors Can Use Their Books as the Basis for an Internet Business

Phyllis Zimbler Miller — Sat, 11 Jul 2009 12:48:43 +0000

Whether you have a fiction or nonfiction book, there’s a lot more gold in that tome than you may realize.

Let me show you what I mean:

We’ll start with a nonfiction book we’ll call 15 WAYS TO START AN ONLINE BUSINESS. And we’ll agree that:

• The book has been published (whether from a traditional publisher or self-published doesn’t matter).

• Each of the 15 ways has an individual chapter.

• You have a website for your book.

Now you take those 15 chapters – and you plan and record a one-hour teleseminar around each one. Voila! You now have 15 teleseminars that you can sell off your website. And as easy as this you now have an internet business.

Of course, as your mindset focuses on having an internet business based on your nonfiction book, you’ll begin to see other opportunities. Perhaps there’s an expert in a related area who you would like to interview and then sell that interview. Or perhaps you’d like to offer one-on-one coaching through the internet or telephone.

Once you’ve done all the heavy lifting of creating a good book, don’t stop there. Keep looking for how you can build on that basis.

And what if you have a fiction book? Yes, it isn’t quite as easy as a nonfiction book to use as a basis for an online business, but we’re writers – let’s use our imagination to think of a possible scenario for this endeavor:

Let’s say your novel, like my novel MRS. LIEUTENANT, takes place during the Vietnam War. There are many people alive today who are too young to have any knowledge about this war. What if you wrote ebooks about the war from the point of view of the people in the different countries involved in the fighting?

You could do research and write an ebook about the United States’ role in the Vietnam War and include the U.S. military point of view as well as that of the U.S. war protestors’ point of view. And then you could do research and write an ebook about Australia’s role in the Vietnam War and include the Australians’ opposing viewpoints.

Okay, maybe this isn’t an exciting example. How about – if you’ve written a romance novel – doing research and writing ebooks about dating relationships?

One ebook might be “The 7 Ways You Can Blow a Relationship in Only 10 Minutes.” Would people buy that ebook? I think so. And I also think people might buy a series of teleseminars that you host with different dating experts.

Now does this romance/dating example get your thinking cap fired up? It does mine – if only I could write a good romance novel ….

Step back from being the author of your published book and instead think about how you can develop your book’s “brand” into an online business. You’ll probably be surprised how many good ideas you can come up with.

Phyllis Zimbler Miller is a National Internet Business Examiner at http://budurl.com/internetbusiness as well as a book author, and her company http://www.MillerMosaicLLC.com provides internet marketing information with easy-to-implement solutions to promote your brand, book or business. On July 1st her company launched the Miller Mosaic Internet Marketing Program.

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Get the Most Publicity Out of Your Book Video

Sarah Bolme — Fri, 10 Jul 2009 13:11:32 +0000

Book videos, also know as book previews or book trailers™, have become increasingly popular as publishers look to media to promote books. Book videos can engage the viewer on multiple levels through images, music, words, and emotions. The goal of the book video is to give the viewer a quick look at the book with the intent of hooking them into reading the book. As with any marketing tool, the device only becomes effective through exposure. Getting people to watch a book video can be more work than actually making the video. Maybe you have created a book video to promote your book and now you are wondering how to get the most publicity out of it.

Following are eight great ways to let the world know about your book video to maximize publicity.

1. Post it on your website.

If your book has a website, the book video should be posted on the website. However, don’t bury it in back pages, paste the video or a link to the video directly on the home page of your website. We are a media world and people like to watch media clips; one has to look no further than YouTube to find this out.

2. Post a link to it on your blog.

Any author with a blog should have a link posted on their blog to their video trailer for their book. The video trailer link should be separate from the author’s and the book’s webpage links.

3. Include it in your email signature.

Email signatures are easy to make and easy to maintain. An email signature is like a return address on a piece of mail. Everyone whose hands the mail passes through sees the return address with your company name. Your email signature is your return address and your chance to advertise your books to everyone your email reaches. Your email signature should include links to your website, a link to your blog, and a caption about watching the book video with a link.

4. Send out press releases

Creating a book video for a book does not seem very newsworthy in the scope of things. However, posting a press release on free press release websites with the information about the book video and where it can be viewed is a no-cost way to potentially increase traffic to your book video.

5. Upload it to your social networking sites

Almost all social networking sites allow member users to post videos on their page. Upload your book video to your page on each of your social networking sites. Your friends can view it and if they think it’s great, they may share it with their friends. That’s how things end up going viral on the Internet. There is no guarantee that your book video will go viral, but it doesn’t even have a chance if you don’t post it.

6. Social bookmark it.

Social bookmark your book video on the main social bookmarking websites that you use. Sites such as http://del.icio.us, www.stumbleupon.com, www.faves.com, and http://bookmarksync.com are all great places to bookmark your book video.

See Sarah’s list of video sharing sites.

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Book Marketing Blog Carnival – April 29, 2009

Cathy Stucker — Wed, 29 Apr 2009 14:10:43 +0000

Welcome to the April 29, 2009 edition of the book marketing blog carnival.

Marketing and Online Marketing

Kathleen Gaga presents I was banned from Facebook…but why? posted at Street Smarts Marketing & Promotions, saying, “I was banned from Facebook…but why?
Amazingly, having one’s account disabled by Facebook is apparently very, very common.”

Andrew Peel presents But which Social Network should I focus on? posted at APeel Solutions Blog, saying, “OK so we all agree it”

Andrew Peel presents Why you need Facebook as part of your social marketing plan posted at APeel Solutions Blog, saying, “Facebook used to be thought of as purely a place for social networking in the sense of friends meeting up or people with a common interest. However it has grown beyond that now and is the 2nd biggest social networking site in the world. If that isn”

Sam Fox presents How To Explode Your Affiliate Income Online? posted at Affiliate Marketing 4 Cash.

Sam Fox presents Learn Affiliate Marketing Fast posted at Affiliate Marketing 4 Cash.

Kathleen Gaga presents Street Smarts Marketing & Promotions: Confessions of a Facebook Reject! posted at Street Smarts Marketing & Promotions, saying, “, it’s true…I’ve joined the ranks of Facebook rejects. Amazingly, I still don’t know why this happened. There could be any number of reasons from too many friends, too many messages, too many invitations or being perceived as a spammer.”

Margaret Garcia presents 100 Best Twitter Tools for Marketers posted at Online University Lowdown.

Chris presents Advertising – Direct Mail posted at Business Databases, saying, “Advertising top ten list – phrases and tactics to use to get your marketing piece read and acted on.”

Kathleen Gaga presents Are You Guilty of Annoying Others via Social Networks? posted at Street Smarts Marketing & Promotions, saying, “Yes, dear readers, many folks are taking a good look at the process and becoming more selective about who we follow, befriend, tweet, twoot, hoot, capture or whatever the latest and greatest term happens to be for any specific social network communication we are involved in.”

Sarah Bolme presents Are You Listening? posted at Marketing Christian Books.

C.F. Jackson presents Book Marketing in Social Networks, Right! posted at Website Makeover Workshop, saying, “Book marketing in social networks can help or damage your results. It’s about providing value rather than selfishly book marketing and book promoting.”

Other

Karin Le Blanc presents How To Expand And Strengthen Your Network posted at Internet Business.

ivanisko presents European Book Fairs posted at Bookstore Guide, saying, “Our blog aims to map independent bookstores selling at least some books in English all around Europe, to help all the people who enjoy a good read even on the road. However, this specific post maps all the major European book fairs.”

Reviews

Nate Desmond presents Book Review: The New SAT posted at Debt-free Scholar.

Ray presents Best Books About Making Money posted at Money Blue Book.

Silicon Valley Blogger presents Book Authors Among Us: Finance Books By Bloggers posted at The Digerati Life, saying, “Thanks!”

swapnil warang presents Book Review: “Comedy of Errors” posted at Book Reviews.

Writing and Publishing

Wendy presents Building Your Reputation on Amazon – Even Before You’re Published posted at Publishing News ‘n’ Views.

That concludes this edition. Submit your blog article to the next edition of book marketing carnival using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

Technorati tags: book marketing carnival, blog carnival.

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