Sell Your Books to Organizations – Partner with Corporations

Part six of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
This article concludes our series on partnering with nonprofits to sell more books. Take what you’ve learned in the previous five installments in this series and apply it to for-profit corporations.
You [...]

October 30, 2009 | Filed Under Book Marketing | Leave a Comment 

Sell Your Books to Organizations – How to Approach Organizations

Part five of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
When you craft your pitch to the organization you want to partner with, keep these things in mind:

Focus your inquiry/pitch not on why you want to do this for yourself, [...]

October 23, 2009 | Filed Under Book Marketing | Leave a Comment 

Sell Your Books to Organizations – What Kinds of Books Do Organizations Want?

Part four of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
The types of books needed by organizations are as varied as the organizations themselves.
Just to peek at the tip of the iceberg; many others are possible:

Local history (great for a [...]

October 16, 2009 | Filed Under Book Marketing | Leave a Comment 

Sell Your Books to Organizations – How Organizations Benefit

Part three of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
It’s absolutely vital to understand how an organization will benefit from your book before you make the initial contact–because you must answer that question in your proposal letter. This brief adaptation [...]

October 9, 2009 | Filed Under Book Marketing | Leave a Comment 

Sell Your Books to Organizations – Finding the Right Organizations

Part two of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
What kinds of organizations are we talking about? The possibilities are limitless; here are a few ideas:

Nonprofit or not-for-profit charities (the difference is in their tax structure and doesn’t affect [...]

October 2, 2009 | Filed Under Book Marketing | Leave a Comment 

Sell Your Books to Organizations – Advantages

Part one of a six part series on selling your books to organizations. See the rest of this series and other articles by Shel Horowitz.
When an organization buys your book, in quantity, there are many advantages to you beyond the dollars in your pocket. Not that those dollars aren’t a good thing; they most certainly [...]

September 25, 2009 | Filed Under Book Marketing | Leave a Comment