Event Publicity Campaigns
I can’t overstate the importance of customizing your communications (including news releases)—whether you’re approaching a blog, a small community newspaper, or the Today show. So long as these media professionals feel like their wishes and needs are being met, you can and will generate publicity. There’s a good chance, too, that you will be able [...]
Top 10 Book Promotion Strategies for 2010
A recent survey reveals that authors and publishers are anxious to leverage the benefits of social media marketing as they promote their books in the coming months. According to Dana Lynn Smith of The Savvy Book Marketer, nearly all – 94 percent of the respondents – said they plan to promote their books with social [...]
How to Promote Your Book Signing
Once you have scheduled a book signing at a local book store or other venue, the real work begins. You may think that as the author your only job is to show up, greet your adoring fans, and sign some books; however, the success of the book signing is on your shoulders, so you had [...]
Please Carry My Book – Honest it’s Amazing!
Your book is published, the boxes have been delivered and it looks great! Now what? Well if you are a self-published author, you’ve got a lot of work ahead of you. It’s up to you to market and sell your book. While you may have some supporters who go to bat for you by in [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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