10 Steps to Pitching Radio
Commercial radio stations are facing a terrible downturn in advertising – that means they have a lot more space to fill. And THAT means more opportunity for authors to get in front of listeners.
How Authors Can Get Booked on a Radio Talk Show & Conduct a First Class Interview
Today, book publicist Scott Lorenz, President of Westwind Communications is honored to have the pleasure of interviewing nationally syndicated talk show host George Woods. The topic, How to be an Outstanding Talk Radio Guest
Scott:
Hello George thank you for participating in our interview. George, please tell our readers a little about your professional background.
George:
I’ve been in [...]
Book Marketing and Book Promotion Using Book Signings
As a book publicist I have a strong opinion about book tours.
Authors tend to think they are a great idea because they see celebrities and politicians like Larry King, Spike Lee, Rachael Ray, Hillary Clinton and other big names out on the circuit and think that’s the way to promote a book.
Frankly it’s just ONE [...]
Can You Tie Your Book Into A Breaking News Event?
Can you tie your book into a breaking news event? Not everybody can, but if your subject has breaking news potential then you’d better be ready to take advantage of it.
One such opportunity presented itself to Westwind Communications on February 19, 2008 when Fidel Castro announced his resignation. One of my author clients has a [...]
Change your Habits, Change your Life – Six Techniques Get Out of Your Rut
Authors, like everyone can get into a rut. Think you’re in a rut? If you are pondering that question, then there’s good chance you’re in one. You must know the signs such as boredom, lack of get-up-and-go etc. The reason people get in a rut is that they do the same thing all the time. [...]
PyroMarketing – The Secret of Book Marketing Success
Book marketing professionals know the secrets of success that drove the sales of Rick Warren’s The Purpose Driven Life to a chart-busting best-seller and Mel Gibson’s “The Passion of the Christ” into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a [...]
Pulling Back the Curtain on New York Times Book Reviews
At a Harvard University speech, New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned [...]
33 Radio Interview Tips For Authors
You’ve landed the radio interview and it’s time to get ready to actually do it. Now what?
As a book marketing expert and publicist I have booked my clients on thousands of radio interviews. Here’s a list of tips I give to my clients prior to their interviews. Keep this helpful list of interview tips nearby [...]
How Rachael Ray’s Cookbook Helped to Launch Her Career
Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews that propelled her to fame and fortune.
As a book publicist I [...]
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Resources and information for authors, self-publishers, independent publishers and other interested in writing, publishing and selling books and ebooks.
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