Steve Monas – Shoestring Venture

What is your most recent book? Tell us a bit about it.

My most recent book is Shoestring Venture: The Startup Bible – Turbocharge your business through outsourcing. This is a solid reference guide if you are starting a business or looking to expand your current one. We provide over 500 pages of solid information and resources, then let you decide how to use it. We tell you that you should focus on your strengths and outsource the rest. It’s like a high paid consultant in the 21st Century.

Tell us something about yourself.

I was originally born in Odessa, Ukraine. My family moved to San Diego, Ca when I was 5. I just moved to the Garden Island of Kauai, in the state of Hawaii on a whim. Shoestring Venture is my fifth published book, but my first in a series of business books. I have started numerous businesses as long as I can remember. When I was 6, I was selling old toys that I had found on the street at various beaches by putting up a table (before ebay, and numerous regulations). Barely speaking English, I was selling door to door greeting cards from the back of comic books, and then the local newspaper.

What inspired you to write this book?

The book was my bits and pieces of business information that I had gathered throughout my life. I had asked myself “What if there was a business book that could give you everything you might need to know, before starting your new venture.” A solid reference guide, not a motivational book, per se. “You will come across these items when you are starting your business, and if you want to grow your business, then you will need to pass on some responsibilites to others.”

How did you choose the title?

The original title in 2002 was “Entrepreneurs Guide to the Internet” At that point, it was only a manuscript. I knew that I would need something more solid, and have the same domain name. After brainstorming with domain names, was available. My co-author Richard Hooker had come up with The Start-up Bible, as it really has alot of information for Entrepreneurs.

What obstacles did you encounter in getting this book published? How did you overcome them?

The biggest obstacle was working with the self-publishing company iUniverse. At the time, they where going through restructuring, and outsourcing alot of the current jobs somewhere else. We were not aware that they had lost all of our creatives,and PDF’s, numerous times. What should have taken 2 weeks to publish, had taken 6 months. They also have their own marketing programs, and if one of their reviewers likes your book, they will spend money on the marketing. We had an original great review, by one of their reviewers, then it was lost or they got downsized. The other difficult part, was to really get the word out. We were extremely surprised when we had found that Rutgers University had used the book in one of their entrepreneurship classes, and then the professor gave us an excellent recommendation.

How did you know you wanted to be a writer? How did you get started?

I never wanted to be a writer, I only wanted to produce. Whether its publishing books, producing DVD’s or artists.

What types of books do you like to read? Who are your favorite authors? Why?

I enjoy reading leadership and business books from leaders. I recently finished reading Warren Buffets “Snowball,” Richard Bransons “Loosing my Virginity” and now reading Alvin Tofflers “Revolutionary Wealth.” I also enjoy finding books that really give you a game plan for better PR and Marketing, like David Meerman Scott’s “The New Rules of Marketing and PR”

Are you working on your next book? What can you tell us about it?

Within the next month or so, we are coming out with the second edition of Shoestring Venture, with even more chapters that will help entrepreneurs make better business decisions.

What is the best advice you could give other writers about writing or publishing?

This is about your passion, not about making tons of money. If you believe in it, it will be successful with your hard work. It’s wasn’t meant to be easy, otherwise we would be born with instructional manuals.

Who is the perfect reader for your book?

Entrepreneurs, business owners, and freelancers.

Where can readers learn more about you and your book?

Their is a direct link from our website, or The book is available at most online retailers like and

The Kindle version is currently .99 until the newly updated book is released.