Ronald Kaufman – Author Interview

What is your most recent book? Tell us a bit about it.

My book is Anatomy of Success. I’m a seminar leader and the book is based on several of my workshops. The main topics in the book are communication skills, goal setting, self-esteem, and motivation. It covers the power of words, dozens of negative one’s with their positive alternatives, getting to know yourself in terms of values, beliefs, skills, and self-concept, how to do visualization, how to manage your time, the 7 keys to ending procrastination, and has extensive checklists for career and relationships (”101” questions to ask before you begin or end a relationship).

Tell us something about yourself.

I’m originally from Chicago, IL, and my degree is in marketing. I’ve had several careers before becoming a seminar leader and executive coach, from stockbroker to film producer to product placement executive. My book took me seven years to write, and this was after spending many years accumulating the data. One of the reasons it took so long, is that as I was doing my workshops, I would get more and more ideas for the book. And what I could explain in five minutes face-to-face, could take several months to explain in written form.

What inspired you to write this book?

I had been doing my workshops for several years and participants kept asking if I had a book. They wanted more information and to be able to go at their own pace when practicing the techniques and doing the exercises, versus the fast-paced one to two-day workshops they were attending. My work is about empowering people, and the book contributes greatly to that end.

How did you publish this book?

I originally published with Kendall/Hunt Publishing because of their reputation and their relationship with the educational market. One of my goals is to help young people, and the best way for me to do that, is by working with teachers and parents, which I hope to do a lot more of. When the contract ended after four years, I began self-publishing.

What do you believe is the hardest part of writing?

The hardest part of writing for me, besides carving out the isolated blocks of time to do it, is to be satisfied with what I’ve written. I constantly experiment with using different words, changing the sequence of the material, and always looking for a better way to say it.

How do you do research for your books?

My research comes from doing my workshops and working with private clients, as well as workshops, books, audios, and videos.

Did you learn anything from writing this book? What?

One of the most important things I learned was the power of beliefs and how they create people’s behavior and reality. In addition, how beliefs are formed, and what it takes to change them. Changing beliefs is a multiple step process and can be quite a challenge, but either we control our beliefs or they control us.

What types of books do you like to read? Who are your favorite authors? Why?

I love to learn about how we learn, and anything about human behavior.

What is the best advice you could give other writers about writing or publishing?

Write about something you love and are passionate about. It can take a lot of time and discipline to write a book, but if you love the topic, you’ll persevere. I also think it can be a good idea to get feedback on your book while you’re writing it, a chapter at a time, from objective parties. Of course you need a marketing plan and to get out there and make people aware of your book. Establishing a presence and being known as an authority on the topic of a nonfiction book, is an important part of the plan. And being infinitely patient about the process.

What are you doing to promote your latest book? My book is primarily promoted through my speaking at conferences and through my workshops. Once people have an experience of the unique real world tools and techniques in the book, they become interested in having a copy.

Where can readers learn more about you and your book?

The book is available at, and my website is: