Publicize Your Book (Updated): An Insider’s Guide to Getting Your Book the Attention It Deserves

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: • Effective networking • Defining a target readership • Creating pitches for talk shows • Getting media coverage • Utilizing the Internet and other outlets • Preparing for interviews and tours • Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!”( Ellen Levine, editorial director, Hearst

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  1. says

    Hello from Montana,

    It is sometimes hard to be assured rather than arrogant. Because our mortgage payment depends on selling our books, not just writing them, it may appear we become marketing machines.

    However, I realized that I gave a remodeling project to a contractor who asked for the job. It is refreshing to do business with people who ask for and appreciate your cash.

    Thanks for the important work you do. Writing and selling.

  2. says

    Good point, Judy. Sometimes customers are just waiting for us to ask them to buy. If we do not ask, they do not buy. It is not obnoxious–just helping people get something that will make their lives better in some way.