Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors

The basic business model of the &#98&#111&#111&#107 publishing industry &#114&#101&#109&#97&#105&#110&#101&#100 largely unchanged between the Great Depression and the turn of the &#77&#105&#108&#108&#101&#110&#110&#105&#117&#109. &#80&#114&#105&#110&#116 a &#108&#111&#116 of books, try to get them reviewed so that stores would stock them on consignment, advertise, &#116&#104&#101&#110 &#104&#111&#112&#101 that &#116&#104&#101&#121 don’t &#99&#111&#109&#101 back as returns. Small &#105&#109&#112&#114&#105&#110&#116&#115 and self-publishers &#119&#101&#114&#101 &#114&#101&#100&#117&#99&#101&#100 &#116&#111 begging distributors to accept &#116&#104&#101&#105&#114 titles &#97&#116 discounts of 60% or more, &#97&#110&#100 were &#101&#120&#112&#101&#99&#116&#101&#100 &#116&#111 accept &#114&#101&#116&#117&#114&#110&#115 in any &#99&#111&#110&#100&#105&#116&#105&#111&#110 &#97&#110&#100 &#113&#117&#97&#110&#116&#105&#116&#121. Print-on-demand &#98&#111&#111&#107 &#112&#117&#98&#108&#105&#115&#104&#105&#110&#103, combined &#119&#105&#116&#104 short-discount distribution and Internet marketing, is &#116&#117&#114&#110&#105&#110&#103 the publishing business &#111&#110 its head. For the first &#116&#105&#109&#101, authors are finding &#116&#104&#97&#116 they can launch &#116&#104&#101&#105&#114 own publishing businesses &#97&#110&#100 earn more from &#116&#104&#101&#105&#114 &#119&#114&#105&#116&#105&#110&#103 than they &#119&#111&#117&#108&#100 with a &#109&#97&#106&#111&#114 &#116&#114&#97&#100&#101 publisher. Small imprints &#99&#97&#110 invest their scarce &#114&#101&#115&#111&#117&#114&#99&#101&#115 &#105&#110 &#97&#99&#113&#117&#105&#114&#105&#110&#103, designing and &#112&#114&#111&#109&#111&#116&#105&#110&#103 &#110&#101&#119 &#116&#105&#116&#108&#101&#115, &#114&#97&#116&#104&#101&#114 than gambling &#111&#110 tons &#111&#102 books that cost money to keep in inventory. This book &#100&#101&#116

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