Predictions for 2012 Marketing and Publicity Trends

I’ve been correctly predicting Internet marketing trends since 1994 when I wrote one of the first books on Internet Marketing. I’ve been right before so there’s no reason to think I won’t be right again. You can bet the farm on most of these trends and get even money on the others.

  1. Mobile marketing will take off in ways you never imagined.
  2. People will be saying, “Visit my app,” in addition to – or instead of –  “Visit my website.” The app will be the brochure, website and starting point of interactivity.
  3. Small businesses on Main Street will have apps that provide basic info and coupons – even if they don’t have a website.
  4. Doctors, dentists and other appointment-based businesses will rely on text messages and other mobile communications to confirm appointments so they don’t lose money on no shows.
  5. Your prospects will think all types of written or spoken intellectual property –ezines, books, articles, webinars, teleseminars – ought to be free.
  6. You will think that all information ought to be free – except your information, of course.
  7. It will be harder and harder to convince people to pay for intellectual pr operty that is available online. They will pay for customized services specifically for them. Start planning your services menu accordingly.
  8. Entrepreneurs will finally heed Michael Gerber’s mantra to work on the business, not in the business. But they will take action by HIRING outside professionals who can do the work for them instead of waiting to do the work themselves. Productivity and profits will increase while procrastination will decrease.
  9. This phrase will be on everyone’s lips and t-shirts: “If you get something for free, then you aren’t the customer. You are the product.” I didn’t make this up. I wish I did. Think about it. We aren’t Google’s customer, or Facebook’s customer. We are the products they are selling to advertisers. I don’t know about you, but I don’t like being considered an “eyeballs.”
  10. Spam will invade social media sites in overt and covert ways, making visits to those sites less enjoyable.
  11. There will be more people showing you how to sell speaking services than there will be companies who can hire speakers. Okay, that one was low.

What are your predictions?

Dan Janal helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to or call me at 952-380-1554.