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Is the Press Release Dead?

Does Santa Claus exist? Is the press release dead? These questions come up every year. While the existence of Santa Claus has been widely proven to be true, I’ll weigh in on the other question as one of my coaching clients asked me that question just the other day. My answer is simple. If you…

#PR Predictions for 2015 from #Publicity Expert Dan Janal @prlead

Note from Cathy: Dan Janal offers some interesting predictions about PR and publicity in the coming year. I agree with Dan’s predictions, and I believe that #2 is absolutely critical. It is no longer just about the media promoting us; we need to promote them, too. And despite what some say, press releases are not…

Must-Have iPhone Apps for Authors & Writers

As a modern day writer, you’ve learned when and where you write best. Rarely, I’m sure, does inspiration strike when you’re seated at your desk in front of your computer at 9:00am. More likely, you’re inspired while you’re out and about. In order to efficiently capture and save every new idea, detail, story line, etc.,…

Writers’ Conferences Put Authors on the Road to Success

There are several good reasons why writers should invest the time and effort required to attend writers’ conferences. Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big. If the book…

Medium – An Online Writing Tool for Authors

Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it? It’s a new site for authors called MEDIUM. It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors…

Book Publicity Idea: Link Your Book to Holidays and Special Events

One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting…

What Can Authors Learn From The ALS “Ice Bucket Challenge”

The “ALS Ice Bucket Challenge” today’s social media explosion, has caused a dramatic change in awareness among many. Whether on Facebook, Twitter, or YouTube, the “icing” videos took over everyone’s newsfeeds. The challenge involves filming a video of yourself while getting drenched by a bucket of ice water, share it on social media, and challenge…

Why You Should Use WordPress for Your Author Blog

If you are an author and you are toying with the idea of starting a blog so you can either promote your existing books or highlight or showcase your writing skills or maybe jog your creative juices, you should use WordPress as your blogging platform. While you can go with other blogging software, when it…

21 Top Fan Fiction Sites for Authors

Overview: Fan Fiction is a great way for aspiring authors to hone their craft. Amanda Hocking started out writing fan fiction and she was signed to a multimillion dollar book deal. Fifty Shades of Grey author E. L. James started writing fan fiction after she finished reading the Twilight saga, and hasn’t stopped since. Here’s…

How Authors Can Use Listmania to Promote Their Book

As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of Amazon by using Listmania lists. How? Listmania is a free marketing tool that allows all Amazon account holders to create a list of their favorite things such as…

Cathy Stucker's Publishing Blog

Starting a Writing Group at Work

Many people have dreams of becoming writers—whether it’s fiction prose or research articles. Unfortunately, real life can get in the way and a large portion of dreamers take jobs unrelated to the kind of writing they had in mind, and soon stop writing. Poetry writing takes a backseat to planning lessons for kindergarten classes and…

Unexpected Marketing Results

Over the years I have done a lot of marketing. Some things got better results than I expected, others…not so much. But many things delivered different results than I expected. This is one of the magical things about marketing. Let’s talk about how this might apply to selling your books. Say that you have set…

Reading to Children

As a teenage babysitter, I loved reading to the kids I watched. They would bring out a huge stack of books, and when I finished reading one they would beg me to read, “just one more.” We often spent the evening with the television off, reading story after story. My mother read to me a…

How to Overcome Writer’s Block [INFOGRAPHIC]

I believe that writer’s block doesn’t really exist. If you are a writer, you write. However, there is no question that the words come more easily at some times than at others. What can you do when you are finding it hard to get the words from your brain, through your fingers and onto the…

Kindle Countdown Deals – Put Your Kindle Book on Sale to Sell More

Amazon has announced the Kindle Countdown Deals program for Kindle in the US and UK that allows authors and publishers to offer limited-time promotional discounts on Kindle-exclusive books, including those in the KDP Select program. Customers can see the regular price and the promotional price on the book’s detail page. A countdown clock, telling them…

15 Grammar Goofs That Make You Look Silly

This infographic from Copyblogger features some of my favorite grammar pet peeves. Making these mistakes can brand you as an amateur, so learn when each choice is correct and make sure your spelling, grammar and punctuation are correct before sending your writing out into the world. Of course, knowing the correct choice does not free…

How to Get Your Book Reviewed On Amazon

Book reviews sell books. Although we all like to see glowing reviews, surprisingly even some bad reviews can sell books. However, getting reviews can be challenging when you are a new, unknown author. Here are some tips on what you should (and should NOT) do to get your book reviewed on Amazon and elsewhere. Go…

29 Ways to Stay Creative

29 ways to stay creative-A1_Final

The folks at Creattica shared this infographic with 29 ways to keep your creative juices flowing. 1. Make lists. 2. Carry a notebook everywhere. 3. Try free writing. 4. Get away from the computer. 5. Quit beating yourself up. 6. Take breaks. 7. Sing in the shower. 8. Drink coffee. 9. Listen to new music….

How to Promote Your Book on Twitter

Can Twitter sell books for you? Well, no, not all by itself. But Twitter is one of the tools you can use to promote your book. Writing your book was the first step. Now it’s time to promote it so that you achieve your publishing goals. Whether you published to make money in royalties, generate…

Writing Advice from Elmore Leonard

Elmore Leonard is a prolific writer who has entertained us with more than forty novels, including , , , , and many more. Hollywood is an Elmore Leonard fan, and many of his books have been made into movies. Leonard began writing while still working in advertising. He published a short story in Argosy magazine…