Overcoming the Fear of Marketing

overcoming-fearRemember the book, Feel the Fear . . . and Do It Anyway?

While attending a very good marketing conference hosted by Alex Goldfayn, author of Evangelist Marketing, many people confessed to being afraid to market their services.

That’s not unusual.

Who among us hasn’t been afraid of rejection?

  • Fear of not getting perfect results?
  • Fear of not being perfect?
  • Fear of success? (although that one always cracks me up!)
  • Or 100 other excuses we make up?

Have you ever spent more time fearing the task than the time it takes to do the task?

Well, it’s time to feel the fear and do it any way – if you want to be successful.

Alex suggests setting aside 15-minute chunks of time. You can do a lot in 15 minutes.

My mentor, Mark LeBlanc says to do three high value activities each day. They don’t have to be big tasks or time-consuming tasks.

You just have to get it done.

I suggest you take a project and break it down to small, manageable pieces that you can finish easily.

It might be finding the names of five people who you want to be clients. Then finding their addresses. Then writing a letter. Then sending the letter. Then following up.

You can break down any task so that is easier to do than to waste time complaining about not doing.

Have at it!

Let me know what happens.

Dan Janal, author of Reporters Are Looking for YOU! helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to www.prleadsplus.com or call me at 952-380-1554.