Neil Ducoff – Author Interview

What is your most recent book? Tell us a bit about it.

My most recent book is No-Compromise Leadership: A Higher Standard of Leadership Thinking and Behavior. It addresses what a leader needs to look at to be able to start and finish anything. There are a lot of great books that have strategies or are the next big leadership thing, but if the leader doesn’t have the no-compromise mindset to see projects through, then all of those new buzz things just become stuff that you throw against the wall. There’s not much hang time.

So no compromise is like a mantra that stays with you. Once you read the book, you can’t get away from it. Everything is either no compromise or compromise; you’re either doing it or you’re not doing it.

As a speaker and educator, I saw how people who adopted no-compromise thinking were attaching themselves to this term, and it gave them the extra push to look at themselves and where they compromise as a leader.

Tell us something about yourself.

I’m a lifelong entrepreneur who has always been fascinated with business and how it works. I really find fulfillment in helping businesses and business leaders be the best they can be, to survive and grow, and work through their problems. I like making a difference, and I really hope I leave the world a better place.

What inspired you to write this book?

I wanted to write book that would capture the thinking concepts and disciplines that I’ve been teaching and preaching for so many years. I wanted to have something, so I could say, “If you want to be a great leader, you have to read this.” I always wanted to challenge myself to write a business book that could sit alongside my favorite business books.

How did you know you wanted to be a writer? How did you get started?

Having been teaching business for the better part of 30 years, the writing really was a necessity. It’s not like I had great passion to be a writer, but to teach business and be a consultant/trainer/mentor, you have to be able to get your words down on paper. Somewhere inside, there’s an ability to write and I’m really glad it was there.

What do you believe is the hardest part of writing?


Did you learn anything from writing this book? What?

That if you want to do it, you can do it. Personally, if you want to write a book, you can do it, obviously you need to have something to write about. The other thing I learned is how a book can change not just the lives of individuals but the companies they run. It’s a really humbling experience.

Are you working on your next book? What can you tell us about it?

Yes, my next book is about the most infectious and destructive thinking that can quietly creep into any organization – and that’s indifference, the “I don’t care,” “It’s not my job,” and “Why should I do this, nobody else does.” If you have “I don’t care” in your company, it means that you as a leader don’t care enough. Imagine the possibilities if you had a company of people who really did care, top to bottom, and who never settle for “Well, this is good enough.”

What is the best advice you could give other writers about writing or publishing?

Your heart and your emotions need to be attached to what you’re writing about, that’s only way to stay true to your book. If you don’t feel stuff in your gut when you’re writing, it’s not worthy for anyone to waste his or her time reading it. Discover your own way to get into that space where it’s you and your book, and the words start to come.

As far as publishing, how the book does is up to the author – once you have it written, anything you want to have happen to the book up to you. The publisher is not going to make your book successful. You’re the one who’s going to have get out there and represent your book.

Also, self-publishing has gotten really easy to do. If you are going to self-publish, you better put all of your effort into creating a final product that visually has the quality that can stand up to the competition. A lot of self-published books look self-published.

What are you doing to promote your latest book?

The most powerful way to sell a book is to get out and speak. You have to get out in front of people, do seminars, and you have to have a loyal following. You have to speak, take every opportunity get to get in front of people, take the opportunity to have people experience the book through you.

What surprises you about the process?

It still amazes me that the amount of work goes into writing a book and creating a quality finished product and the time and effort and frustration, all the stuff that comes with creating book, and it sells for so little! Meaning, you’re writing a book for something greater than just trying to write a best seller. If it becomes one, so be it. Write a book to share something with the world, and the return going to come in many other ways, not just book sales.

Where can readers learn more about you and your book?

They should visit or While on either site, people can subscribe to my free Monday Morning Wake-Up, which I write based on the principles in No-Compromise Leadership.