Nancy Juetten – Author Interview

What is your most recent book? Tell us a bit about it.

The Bye-Bye Boring Bio Action Guide is my most recent book.

Whether you are selling a product, a service, an idea, or YOURSELF, a great website is essential in today’s internet age. Many people overlook an influential ingredient that can make a powerful, prosperity-inviting difference. Don’t let a snoozer-loser bio make you sound fuddy-duddy instead of fabulous, especially when a winning approach is just a few sassy sound bites away. The Bye-Bye Boring Bio Action Guide shows coaches, consultants, solopreneurs, and aspiring and thriving authors, speakers, and infopreneurs who want expert status now how to tell their stories so the right people will listen.

Tell us something about yourself.

I am a publicity expert who is fiercely committed to helping business owners everywhere quickly get up-to-speed on the best ways to use do-it-yourself publicity to share their messages in the traditional, online, and social media. Guiding you to achieve winning results for your products, services, ideas or cause with time-tested, proven, and easy-to-learn tips is her passion and commitment. I am a work-in-the-trenches publicist, “Media Savvy” newspaper columnist, DIY publicity blogger, an inspiring speaker, and the creator of the popular Bye-Bye Boring Bio Action Guide that has earned raves from business owners and publicity experts from all around the USA. I am also a Publici-TeaT workshop trainer who inspires business owners to take control of their media opportunities through consistent, winning actions every day.

What inspired you to write this book?

Having worked as a publicist for a decade, I noticed how clients found it difficult to tell their own stories. So many bios they would share with me would be boring, bland, and boilerplate. Helping others to tell their stories so the right people will listen has become my mission. And, since the economy has many business owners taking on more tasks than ever before to manage dollars wisely, it is very timely and relevant to help people help themselves with a tool like the Bye-Bye Boring Bio Action Guide.

Why did you decide to self-publish?

I self-published the Bye-Bye Boring Bio Action Guide to quickly share the information with as wide an audience as possible. I like the excitement of creating something from scratch, creating the online systems and support to bring it to the attention of the people across the globe, and I welcome the fans, followers, and sales that are flowing as a result.

How did you know you wanted to be a writer? How did you get started?

I have enjoyed writing for results since I was a nine year old. In fact, I once wrote a letter to the president of Tootsie Pop to tell him that I knew how many licks it took to get to the center of a Tootsie Pop. Shortly thereafter, I received a certificate of achievement that said something like, “Very few people on Earth know how many licks it takes to get to the center of a Tootsie Pop. This certificate belongs to one of the few who do.” Right then and there, I knew that writing for results was going to be my passion in life.

What do you believe is the hardest part of writing?

Getting to the meat of the matter in a compelling, concise way is the challenge I enjoy meeting with my writing.

How do you do research for your books?

Years and years of working with clients has proven to be outstanding research for this particular book. Since the media marketplace is changing and social networking is all the rage, there is always something new to learn about how to tell your story in the proper format to invite the right attention. You really do need different bios for different applications. You need 160 characters to tell your story on Twitter. Most radio producers want two short sentences to introduce you. Your first meaty paragraph in your website bio really needs to sing if you expect folks to read deeper to learn more. Your speaker profile needs to help a meeting planner “get to yes” fast by offering video, audio, testimonials, and top topics that delight audiences.

Did you learn anything from writing this book? What?

The most important thing I learned from writing this book that can help other authors is to address a very specific topic with extraordinary solutions that your ideal customers are hungry to solve. That is where the marketplace opportunity comes alive for all.

What are you reading now?

I keep a copy of Jack Canfield’s The Success Principles on the bedside table and read from it every night before I go to sleep.

What types of books do you like to read? Who are your favorite authors? Why?

My favorite author of all time is Anna Quindlan. Anna Quindlen is the bestselling author of four novels (Blessings, Black and Blue, One True Thing, and Object Lessons) and four nonfiction books (A Short Guide to a Happy Life, Living Out Loud, Thinking Out Loud, and How Reading Changed My Life). She has also written two children’s books (The Tree That Came to Stay and Happily Ever After). Her New York Times column, “Public and Private” won the Pulitzer Prize in 1992. Her column now appears every other week in Newsweek. Living Out Loud tells her story of finding the right balance between raising her kids and expressing her talents through her career. That message is very personal and speaks to issues I face in my life.

Are you working on your next book?

Right now, the focus is on finding the right audience for Bye-Bye Boring Bio Action Guide and welcoming sales from all over the world.

What is the best advice you could give other writers about writing or publishing?

Always remember this. It’s your story. Tell it well.

What are you doing to promote your latest book?

Book promotion includes a wide variety of activities including:

  • Asking for reviews from top bloggers;
  • Inviting media interviews via press releases and pitch letters;
  • Promoting this book on my online press room;
  • Engaging in radio interviews and podcasts with top internet marketing/pr experts;
  • Inviting joint ventures with affiliates who love my work and making it easy by providing attractive visuals and support;
  • Posting articles to social networking sites about how to say bye-bye to your boring bio;
  • Purchasing advertising on Radio TV Interview Report, Help a Reporter Out, and the Puget Sound Business Journal Book of Lists;
  • Investigating advertising/sponsorship opportunities with relevant professional groups such as coaches, consultants, professional organizers, and more;
  • Promoting the book via my ezine, blog, and social networks and inviting others to do the same;
  • Posting Bye-Bye Boring Bio Action Guide success stories to my blog;
  • Inviting speaking engagements from professional organizations, conferences, and the like;
  • Creating auto responders to educate my new ezine subscribers to understand how this new action guide can support their success;
  • Capturing compelling testimonials as they flow in and showcasing them at the sales page;
  • Mentioning the link to in some of my other products to support cross selling;
  • Inviting quantity purchases via direct request to targeted organizations;
  • And the list goes on.

Where can readers learn more about you and your book?

Readers can visit to read reviews, learn more about what the book offers, and make their purchases conveniently online. They can visit this link to read several versions of my own bio:

They can also “Google” the term “boring bio” and find an abundance of search results that demonstrate that all the book promotion is working!