Melanie Jordan – Author Interview

What is your most recent book? Tell us a bit about it.

WHAT YOU KNOW IS WORTH MORE THAN YOU KNOW: Achieving the Life You Were Meant to Have by Making Money From What YOU Know! is an empowering how-to book that teaches others how to monetize the unique knowledge they have from a profession, hobby or life experience by creating original content information products and services on topics that others would value learning. It comes from my core belief that “everyone knows something that’s worth something to others.” And the message has never been more important with the fundamental changes in the workplace and in small business that have taken people’s livelihoods from them with no warning and through no fault of their own, that have left so many feeling that their knowledge and skills have no value. Nonsense! There’s a knowledge-based business inside of EVERYONE!

Tell us something about yourself.

I began my life journey in New York City and continued it in Southern California (for 12+ years, miss it every day), Denver, CO metro and Las Vegas. Most recently I became voluntarily homeless after unexpectedly selling my house in Las Vegas despite it being the worst possible housing market (that story is another book on the way :) )

I was a marketing and training professional in the corporate world for over 20 years, but always wanted to be a writer and an entrepreneur–I’ve been writing since I was 6 years old. I combined those two desired fields into my current entrepreneurial approach to writing which is as an original content infopreneur (information entrepreneur). I’m a 6-time author with more to come–my first book published in 2001–all the books are nonfiction, how-to, empowering works.

What inspired you to write this book?

Basically, it was all about empowerment and teaching others to avoid missed opportunities. I’ve been blessed in that I’ve been able to create the flexible, home-based work life that I’ve always wanted to lead, and I get to spend my days working on the topics I am passionate about it, and in doing so, I can help others do the same if they’ll open their minds a bit.

Most people do not realize that their knowledge can truly be valuable to others—-as I always say in the opening of my weekly podcast What You Know Is Worth More Than You Know The Podcast at “everyone knows something that’s worth something to others”.

That’s never been more true than it is now as people have been spending their entire work lives perfecting their knowledge in a particular field, and because of the whims of the Corporate World, suddenly tons and tons of people are being laid off, and they are finding that their knowledge is not valued the way it was before. However, an employer’s salary is not the true measure of the value of one’s knowledge.

Or there are people who are still employed living their workdays shell shocked wondering if they’ll be next, or those who believe it can never happen to them, and most of them have no Plan B for what happens if they are.

And then there are those who run businesses who are struggling and don’t realize that their knowledge acquired through the running of that core business can be an easily added secondary income stream or could possibly be even more valuable than the core business. In this economy what business couldn’t benefit from another easy profit stream?

Lastly, in my regular interactions with content creators (authors, bloggers, podcasters, speakers, coaches and trainers) whether or not they’re coaching clients of mine, I’ve observed over the years that most of them get so focused on their core content creation method—an author focuses on the written word, a speaker focuses only on the spoken word, a coach may only focus on their interactive services—and in doing that they regularly leave money on the table, so I wanted to help them stop.

I wanted to teach these three key groups of people—employees, laid off employees, entrepreneurs/small businesses and professionals and content creators, that their knowledge is the key to living an empowered life where they control their livelihood, and once they get that concept-—how to achieve maximum audience and revenue for that knowledge.

How did you publish this book? Why did you decide to self-publish?

I always self-publish. I always want 100% control of my content, and how it’s marketed. Besides, I make the most per book that way, and for most authors, there’s nothing a traditional publisher can do for you that you can’t do for yourself.

I use for my POD (print on demand) publishing since 2001 because they’re a small business just like I am and you can deal directly with the owner who cares about the quality of what comes out under their name. They also never have missed a royalty, ever. And since they distribute through Ingram, I’m on and all the major online retailers, and my book can be special-ordered in any bookstore. I’m not missing out on a thing by self-publishing.

How did you know you wanted to be a writer? How did you get started?

I learned to read and write at an early age, and my Mom taught me to love books. I remember starting to write insightful little essays and poems at age 6, and expanded to very imaginative short stories after that. One of my short stories was published in my local newspaper when I was 8, so that made a published writer at a very young age. The sad thing was that I let a lot of time go by when I got busy on my business world path which I thought was the right thing to do–go to college, get a good job so you have something to fall back on. I was writing a ton, but it was all business writing and it sucked the creative life out of me. Until I started to see Corporate America for what it was the first time I got laid off and returned to my love of writing–“real” writing. Today, I’m an entrepreneurial writer, but I have been itching to return to other styles and expect that I will do so down the line.

What do you believe is the hardest part of writing?

Getting writer’s block, of course! That’s what happened to me when I was in the middle of writing “What You Know Is Worth More Than You Know!” I had just left California (kicking and screaming) and was newly relocated to Colorado due to a great job opportunity for my husband. I wasn’t even working a job at the time, and had all the time in the world to keep writing the book, but I was terribly blocked from missing California and I set the book aside for four more years.

However, that did turn out to be a good thing, because in the time that passed, the technology that makes original content infopreneuring even easier and more cost-effective came about, and I ended up in one last job on the corporate world merry go round that opened my eyes to a whole new realization of just how much one’s knowledge could be valued. So my book ended up being a much better book than it would have been had I finished it when I originally should have.

Did you learn anything from writing this book? What?

I’ve still got it! :) And it’s not going to take me seven years to write my next book, that’s for sure!

What are you reading now?

“Marketing In The Moment” by Michael Tasner and “Mastering Your Metabolism” by Jillian Michaels

What types of books do you like to read? Who are your favorite authors? Why?

I like to read practical information about health and fitness and marketing/small business/entrepreneurship. On the fiction side I like Stephen King’s style of writing with common, everyday references (something that has influenced even my own nonfiction writing), and John Grisham–when he writes his legal novels.

Are you working on your next book? What can you tell us about it?

I’ve got about 5 in my head, and am deciding which one to go with next. Actually I’m spending quite a bit of time on my “What You Know Is Worth More Than You Know Coaching Club” which is for people who have read my book and want to get personalized help with their infopreneuring and marketing efforts, and to learn my advanced strategies. I put everything someone needs to know in my book, but there are always those who want more.

What is the best advice you could give other writers about writing or publishing?

Writing a book is wonderful, and it’s the dream of many to see their work in print. I know, it was mine too! However, where possible, I encourage writers and publishers to think beyond the book and share their information with others in all the ways they like to learn. Focusing just on selling a book is leaving a lot of money on the table.

What are you doing to promote your latest book?

Lots of online marketing, social media, new media and traditional PR.

Where can readers learn more about you and your book?

It’s also available for purchase at all major online retailers such as


  1. says

    This is such an inspiring article! The comment “an employer’s salary is not the true measure of the value of one’s knowledge” is so true but so few people realize that, and in these times, people losing their jobs is so emotionally detrimental to their self esteem, it is too bad you cannot write that statement in the sky for all to see!

    You have given me (as an author) food for thought. My book is also a self help, more of an inner healing spiritually arena, but even so I will rethink the “money on the table” angle. Thank you.