Marketing Is Like a Treadmill: It Never Stops

A coaching prospect told me last week that his goal was to make money in his PJs.

All he had to do, he said, was create a product, post it on a website and put up a few tweets and start networking on Facebook and then sit back and relax.

Oh boy.

I’ve heard that story before.

I had to lay out the cold, hard truth. No product sells itself.

If you want to sell products, you have to do something to make people want to buy them.

I can’t blame him for thinking that way and I told him so.

He’d read dozens of articles saying it’s easy to make money from products. Well, I’m sure there are 10 people on the web who can say that. But for everyone else, I’m sure they will tell you that when they take the gas off the pedal, their marketing car slows to a halt.

If you don’t keep shoveling coal into the engine, the train stops.

Pure and simple.

Fortunately, it isn’t hard to market a product once you have the right system in place.

For everyone, that formula is different, but the need for a process is the same.

For me, that process is:

1. Website that captures people’s names with a free offer.
2. Ezine that builds trust and lets people know what I do.
3. Articles and blogs that show information and thought leadership.
4. YouTube videos that show information and thought leadership.
5. Appearances on teleseminars and webinars.
6. In person speaking at targeted groups of prospects.
7. Networking at industry events.

For someone else, their marketing plan could include paid ads, press releases, social media and many other ideas. You need to find out what works for you and do it. eEvery single day.

My business coach Mark LeBlanc says we should do three, high-value marketing activities for our main product line every single day.

He’s right.

Plus he says these needn’t be difficult, challenging tasks.

It could be:

Write an article.
Make a phone call.
Send a post card.

As long as you do something.

And if you want to do it while wearing your PJs, then you can truly make money in your PJs.

But if you don’t do marketing, then you’re just naked.

Dan Janal, author of Reporters Are Looking for YOU! helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to or call me at 952-380-1554.