Market Your Author Web Site

Now that you have a web site, here are some ideas on getting people to visit your site.

Add New Content To Your Web Site On A Regular Basis – Include a few pages of your book with a note that you will be adding more and when? People will come back to keep reading.

Add A Contest On Your Web Site Or In An Email Blast – Contests are great promotional tools; design one around the topic of your book.

Optimize Data for Search Engines
– Add metadata to each of the pages on your site. This will increase your search engine visibility. This includes keywords and key descriptions that are added into the coding, not for the public to see. It helps the spiders search your site easily and place you higher in search results. If you don’t know how to do this, ask a Web site person to help. It’s easy and doesn’t take long.

Link Up Your Site
– In addition to boosting credibility and providing additional sources for readers, links out from and into your site will boost your standing with search engines. The specific algorithms search engines use to rank Web pages are constantly changing, but including links on your site and having other sites link to your pages will boost your page rank in search-engine results.

Drive Site Traffic Through Regular E-Mail Contact With Your Database - Let them know when:

  • You’ve been in the news; promote the coverage with a link to the print story; TV or radio interview, etc.
  • You’ve written a new article or a few pages of your new book, include them with an “I thought you’d like to see what I’ve been working on lately.”
  • You are doing a book reading or signing with the information so they can attend.
  • You’ve signed a new book deal. Get them excited about your new book so you can sell that one to them as well!
  • You are offering a special promotion (Holiday promotion, etc.)
  • You have added new content to your web site g. You have a new newsletter

Write Articles And Place Them On Content Driven Sites And E-Zines – Include your Web site info when possible. The more articles you have out there, and the more they show up in the search engines, the more recognized you and your book become. Not only will people find you but your web site rankings will increase too.

Susan Burnash is the owner of Purple Duck Marketing in Kirkland, Washington. Her company focuses on marketing, public relations, and video production for authors, speakers, small businesses and nonprofits. Please visit her website at www.purpleduckmarketing.com. Susan can be contacted by phone at 425-896-8959 or by email at susan@purpleduckmarketing.com