What is your most recent book? Tell us a bit about it.
Everyone Can Be A Dynamic Speaker: Yes, I Mean You! is truly a practical and inspirational book that could change your life! It is written by a former TV news anchor who started out with the same butterflies most people feel when speaking. This concise, easy-to-read book features a step-by-step plan to
· confront speaker anxiety
· make your presentations clearer
· become more relevant to audiences
Speaking books are a dime a dozen. Why should someone choose yours?
This book is different from others because it places the most emphasis on delivering value to the audience. Most speaking books focus on what “I” should say, what “I” should wear, what “I” should look like. The audience wants to know what’s in it for them. Determine first what they want and deliver it in a compelling way. This book shows you how to prepare the right way and wow the audience because you made it “about them.” That’s how you become dynamic!
Tell us something about yourself.
I am a former TV news anchor who has interviewed two U.S. presidents and appeared on Phil Donahue and CBS national news. Mark Grimm Communications is a public speaking training, media relations and message strategy firm. I was chosen “Entrepreneur of the Year” by the Guilderland Chamber of Commerce and regional “Trainer of the Year” by American Society of Training & Development. I teach a journalism class at Siena College and host a weekly radio interview program. I am also on my town board.
What inspired you to write this book?
I had the same fears about public speaking everyone else had when I was younger and just hated the feeling of not being able to unleash my inner power because of the speaker anxiety. I finally decided I was missing too much. I started on a path that has now lead me to a career as a professional speaker, trainer and author. I outline the path I took in the book and truly believe everyone can be a dynamic speaker if they follow that path.
How did you choose the title?
I wanted to let people know it is O-K to be skeptical about the idea that they themselves could become a dynamic speaker. But it can happen.
What obstacles did you encounter in getting this book published? How did you overcome them?
My company published the book so I had a leg up there.
How did you know you wanted to be a writer? How did you get started?
I have always appreciated the power of words and enjoy all kinds of writing. Good writing and speaking are paths to a better life.
Do you have any writing rituals?
Before I start to write anything concerning what I care about, I stop dead for a moment and ask, “what does the reader care about?” Let the audience be your guide.
Did you learn anything from writing and publishing this book? What?
It made me question what is truly valuable and relevant and what can be omitted. Writing is a great exercise in determining what is really important. It made me question my own techniques and look for better ways to proceed.
If you were doing it all over again, what would you do differently?
I had to learn a lot along the way, especially dealing with printers, bar codes, and copyrights, etc. But I would take the same approach with my next book.
What types of books do you like to read? Who are your favorite authors? Why?
I like stories from successful people like Jack Welch or Bill Gates. I also like communication/marketing books. Ideas Are Free is one of my favorites.
Are you working on your next book? What can you tell us about it?
Nothing in the immediate future. But I believe I will write another book sometime.
What is the best advice you could give other writers about writing or publishing?
Be concise and bring a laser focus on delivering value to the reader. People just don’t have the time or inclination to read many books. You have to earn their attention. Think of their attention as a commodity.
Who is the perfect reader for your book?
Someone who is willing to take action to get better. A tiny portion of the population excels at speaking. The reason — most people won’t ever take the initiative to get better. That’s a shame.