Lisa Ann Schreier – Author Interview

What is your most recent book? Tell us a bit about it.

Surviving a Timeshare Presentation…Confessions From The Sales Table and Timeshare Vacations For Dummies.

These are the only books out there about timeshare written from an insider’s perspective, I was a timeshare salesperson for 5 years, for consumers. Each year, more than 3 million Americans attend one or more timeshare presentations and there is a great need for unbiased, independent, non-sales oriented information.

Tell us something about yourself.

I’m a Chicago native and after one too many cold winters and I decided it was time to move to sunny and warm Orlando. I’ve been here now 12 years and it has opened up a whole new life for me.

What inspired you to write this book?

I have a media and advertising background and since the timeshare industry really didn’t advertise in the traditional way that other products and services do, I was inspired to write a book of common sense information for consumers because I believe that an educated consumer is the industry’s best friend.

How did you publish this book?

My first book was self-published really because I didn’t know enough about publishing to shop it around. The second book “Timeshare Vacations For Dummies” came about because I queried the publisher at about the same time they were thinking about doing a book on timeshare. I’ll soon be coming out with an updated book which will combine both books and include more up to date information.

How did you know you wanted to be a writer? How did you get started?

I had always “toyed” around as a writer; a bit of creative stuff, a lot of copywriting and once I discovered that my thoughts on timeshare were both useful to consumers and considered “cutting edge” in the industry, I had found my calling!

What do you believe is the hardest part of writing?

Keeping up with news, updates and important information. And then every once in awhile, there’s the dreaded “blank screen” that just stares at you for an hour or so until inspiration takes over.

How do you do research for your books?

A lot of reading, talking with consumers, keeping up to date with the industry and tons of networking.

Did you learn anything from writing this book? What?

I didn’t get rich nearly as quickly as I thought I would! Actually, I’m still not. Marketing the books continues to be harder than writing the books or any other writing that I continue to do.

What are you reading now?

Just finished reading “What Would Google Do?” and “Creating Magic” and I’m about to start on “Rework.”

What types of books do you like to read? Who are your favorite authors?

I’m drawn towards marketing books because I believe that the biggest hurdle the timeshare industry has to overcome is the way they market their product. I adore Seth Godin’s work.

Are you working on your next book? What can you tell us about it?

It will be a comprehensive look at timeshare in 2010 with up to date information for consumers. Much has changed since I wrote my first book and consumers have been asking me for an updated volume.

What is the best advice you could give other writers about writing or publishing?

Write what you are passionate about!

What are you doing to promote your latest book?

I blog both on my site,, and on other sites. I also have a company Facebook page and Twitter (@tscrusader).

Where can readers learn more about you and your book?

My site is and that’s the best place to find out more about what I do as “The Timeshare Crusader”, learn a bit more about the books and order them at a discount.