Keeping it Simple

Anybody can make the simple complicated. Creativity is making the complicated simple.

One of the qualities common to successful novels or nonfiction books is simplicity.
They are based on simple ideas compellingly communicated by their titles, their covers, and their marketing. So make your ideas clear, compelling, and promotable, but keep them simple.


  • Read books on creativity and talk to your networks for ideas on how you can write and promote your books more creatively.
  • Reward people whose suggestions you use.
  • Do one thing differently every day. If you feel too full of yourself, try writing with your other hand. That will settle you down.
  • When everyone is looking in one direction, look the other way.

Reprinted from “Rick Frishman‘s Author101 Newsletter”
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