Julie Cohen, PCC – Author Interview

What is your most recent book? Tell us a bit about it.

My book is called Your Work, Your Life…Your Way: 7 Keys to Work-Life Balance. I have also created an accompanying workbook called 7 Keys Workbook and Journal: A Companion to Your Work, Your Life … Your Way. The book examines the challenges many professionals face with work-life balance. It gives readers a process and tools to examine their current situation and what is not working, and supports them in making real changes in their work and life for creating a more desireable work-life balance. It provides methods for change that can last through your life and career.

Tell us something about yourself.

I am a Career Coach. I have been working with clients for over 10 years, helping them achieve greater career and work-life satisfaction. I have clients all over the US and world. I did not start out wanting to write a book. Over the past 5 years, I’ve noticed an increasing focus with my clients that regardless of what they hired me for – help with career management, leadership development, career transition, career effectiveness – just about everyone wanted and needed support with work-life balance. This clear need led me to develop the content in the book.

Why did you decide to self-publish?

I decided to self-publish after thinking long and hard. As I had developed all of the content and basically wrote the book, I wanted to get it in the hands of readers sooner than later. I was concerned that the traditional publishing route would take much longer and would also limit my ability to create the content the way I thought best. I did hire some great experts to help me. A fantastic editor, a consultant to help me create a very high quality product and a very creative graphic artist.

How did you know you wanted to be a writer? How did you get started?

I actually NEVER wanted to be a writer. As a Career Coach, I support my clients in achieving greater satisfaction in their work. Over the years, I saw many clients dissatisfied with their work-life balance. Over a few year period, I began noticing trends and patterns got in the way of my clients’ success related to their work-life balance. I started by creating a ‘teleclass’ around the topic. Over a year period, the info I was sharing with clients began to expand and I thought that I might have some meaningful content for a book. So, the content and results my clients were getting inspired me to write the book.

What do you believe is the hardest part of writing?

For me, the hardest part of writing the book was when my draft was ready to share with an editor, and I started working with her. Getting outside perspective and making significant changes, at least, initially was difficult. I had to get ‘unstuck’ that my words were the only way to present my content. Although it was the hardest part of the writing process, it was also the most rewarding, as I believe bringing in an expert editor made my book a much better final product.

What are you reading now?

One Person/Multiple Careers by Marci Alboher; New Moon by Stephanie Meyer. I just finished Loving Frank by Nancy Horan and Mommy Wars by Leslie Morgan Steiner.

What types of books do you like to read? Who are your favorite authors?

I usually read two books at a time…one ficton, and one self-help. As a Career Coach, part of the value I provide to my clients is being able to share resources with them, so I need to stay on top of current self-help, career, and leadership literature. The fiction is just for me, pure pleasure.

Are you working on your next book? What can you tell us about it?

Not sure if there is another book in me. Like this one, I believe it will ‘strike me’ if it needs to be written. I am not compelled to write another book at the moment. I want to enjoy the accomplishment of completing this book, and getting it out to readers to support them in creating a more desirable work-life balance.

What is the best advice you could give other writers about writing or publishing?

Don’t assume self-publishing is ‘second-class.’ Think thoroughly what you want to use your book for, talk to a lot of authors and make the decision that is right for your business needs and priorities.

What are you doing to promote your latest book?

I am doing as much as I can! I am doing a lot of public speaking and workshops on the book content, from 60-90 minute presentations, to half-day, full-day and multiple day interactive workshops. The book is now available for sale on Amazon.com. I promote it on my Facebook Fan Page as well as on my website and through writing my blog. I am developing an affiliate program so others selling my book through their website will receive a percentage of the sales. I am also working with a few consultants to help me design a broader strategy for promoting the book.

Where can readers learn more about you and your book?

Readers can learn more about the book at http://www.7KeysToWorkLifeBalance.com/book and then visit that website. Also, my other website is: http://www.JulieCohenCoaching.com. And, I’d love people to join in the discussion at http://www.Facebook.com/7Keys