Judith Sherven, PhD and Jim Sniechowski, PhD – Author Interview

What is your most recent book? Tell us a bit about it.

The Heart of Marketing: Love Your Customers and They Will Love You Back (Morgan James 2009)

As the best selling authors of 4 relationship books, The Heart of Marketing is our first in the marketing niche, AND is our platform statement about Selling As Spiritual Service and the value and importance of Soft Sell Marketing.
Never before has there been a book on marketing dedicated to the specific needs of the Soul-based Service Provider – the Soft Sell Marketer who cannot utilize the standard business tactics in other books. Soft sell marketing and selling is an approach that is destined to provide commerce with more consciousness, conscience, connection and caring.

Tell us something about yourself.

Judith is now 66 and Jim is 68 – and after retiring from our psychotherapy practices to live in a tiny town in upstate NY — we realized there was much more we wanted to accomplish. Since then we have become the international voice for bringing consciousness and conscience into commerce. We call it Soft Sell Heart-based Marketing. It all started when we became involved in Internet marketing 5 years ago and were horrified by the lack of integrity and the combat-zone hard sell language and approach.

Now we produce our “Bridging Heart and Marketing” conferences (our third was in October and was a hugely successful worldwide Virtual Event and the fourth will be in the Fall). We also run our Soft Sell Marketers Association — which is an international hub for training in soft sell marketing, and we are the authors of our new #1 bestseller The Heart of Marketing – Love Your Customers and They Will Love You Back (Morgan James Publishing, May 2009)

We are committed to changing the heart of business around the globe, so that integrity and commerce go hand in hand and the current economic fall-out would never again be possible.

What inspired you to write this book?

We wanted to reach a larger audience who we knew were hungry for a new model of marketing and selling – especially that Selling can be Spiritual Service! And as authors of 4 previous books, this was the way to go.

We also had over 700 questions that had come to us from a survey we did – asking what heart-based service providers most wanted to know about Soft Sell Marketing – so we answered the most popular 45 of the questions we recieved!

How did you publish this book? Why did you decide on that publisher?

We co-published it with Morgan James – who is an entrepreneurial publisher. After 3 standard publishers, we wanted to keep ownership of the book, have more control, and more speed to market.

How did you know you wanted to be a writer? How did you get started?

Both of us have enjoyed writing ever since high school. When we came together 23 years ago we started by writing articles for local publications (with no pay – just pride of byline). We wrote our first book in 1996 which was published in Fall of 1997 – The New Intimacy – Discovering the Magic at the Heart of Your Differences (HCI). That led to HCI inviting us to write Opening to Love 365 Days a Year (2000). And then our 3rd book, which is Be Loved for Who You Really Are – was published in hardback by Renaissance (2001) and in paperback by St Martins’ Press (2003), followed by The Smart Couple’s Guide to the Wedding of Your Dreams coming out in 2005 from New World.

What do you believe is the hardest part of writing?

Neither of us finds writing to be “hard”. It’s the sit down and get started that can be difficult when there are so many other things demanding attention. Otherwise writing is the flow of knowledge, imagination, and creativity that wants to be born from within – you just have to stay out of the way and let your fingers do the talking for you.

We vew writers block as a false issue. For those who get stuck – it’s helpful to actually understand that it’s what we call “The Fear of Being Fabulous” tm.

How do you do research for your books?

For The Heart of Marketing – it was all those questions from an online survey we did – that guided us.

For our fourth book – The Smart Couple’s Guide to the Wedding of Your Dreams – Planning Together for Less Stress and More Joy (New World) Judith went through dozens of bridal magazines and countless books to arrive at all the juicy facts and some of the stories we included. We also invited people – through email – to submit their wedding and pre-wedding stories – with a release for us to use their stories in our book. AND we received dozens and dozens of beautifully written, heartfelt stories that were a thrill to include in the book.

What is the best advice you could give other writers about writing or publishing?

The main thing to understand about getting a book published is that today it’s as easy as paying for it – BUT you must know how to market and sell your book. Otherwise no one will ever hear about it and you’ll be heartbroken that you spent so much time and care writing it – and no one will ever know about it. Book writing is a creative process. Book publishing is a sales and marketing process.

What are you doing to promote your latest book?

Online and offline publication interviews, radio interviews offline and online, and submitting to related blogs etc. It’s an ongoing process.

Where can readers learn more about you and your book?

Our book – along with 60 of our original launch bonuses – is available for under $15 at http://www.TheHeartOfMarketing.com