How to Make the Press Interested in You and Your Book

radio-publicityI can’t believe the number of authors I hear on the radio that get stumped by questions the host asks about their own book. Here is a tip that will not only make you sound better on the radio, but will make it easy on the press to want to pick you to interview as opposed to the hundreds of other books all competing for air time.

Write about 12-15 questions you would like the radio show host to ask you while on the air.  After the questions are written, copy them onto a separate document and write the answers to those questions.

Now you have two documents, one with questions and one with questions and answers.  The one with questions will go to the radio show host (or other press) and the one with the answers will be your copy to have on standby during the interview. On the document with questions, put in parenthesis after each question how long the answer will take. For example: How long did it take you to write the book (answer takes 1 minute 30 seconds). This will greatly help the radio show host know how long each answer should take and helps the producer know long the interview will last.

Picture 50 books on a producers table, 49 of them are just authors looking for an interview. The host will have to read the books, develop the questions and make a timeframe for the interview. The other one is yours, with a list of questions and an exact time frame of the interview length.  You are doing the work for them and they are more than likely going to pick your book out of the bunch.

To get some radio interviews right now, go to and contact some of the hosts with your new list of questions and watch your book sales take off.

For more tips and tricks on how to sell a ton of books, go to Michael Volkin‘s new website and purchase Social Networking for Authors-Untapped Possibilities for Wealth.