How to Prepare for a Media Interview

  • Write down the five main points you want to cover.
  • List anecdotes, facts, or jokes that help you make each point effectively.
  • Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior interviews to find his/her favorite questions and approaches so you’ll know what to expect and how to respond.
  • Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences.
  • Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across.
  • Practice by having friends and family pretend they’re the interviewer and question you.
  • When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures. Ask your interviewer to honestly appraise your performance.
  • When friends and family aren’t available to help, interview yourself aloud.

Reprinted from “Rick Frishman‘s Author101 Newsletter”
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Comments

  1. Tom Kidd says

    Great points. I would add that you must remember why you are there. Include “sell my book” at the top of your Five Points list.