How to Prepare for a Media Interview

  • Write down the five main points you want to cover.
  • List anecdotes, facts, or jokes that help you make each point effectively.
  • Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior interviews to find his/her favorite questions and approaches so you’ll know what to expect and how to respond.
  • Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences.
  • Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across.
  • Practice by having friends and family pretend they’re the interviewer and question you.
  • When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures. Ask your interviewer to honestly appraise your performance.
  • When friends and family aren’t available to help, interview yourself aloud.

Reprinted from “Rick Frishman‘s Author101 Newsletter”
Subscribe at and receive Rick’s “Million Dollar Rolodex”


  1. Tom Kidd says

    Great points. I would add that you must remember why you are there. Include “sell my book” at the top of your Five Points list.