How to Ace Media Interviews

This tip from Dan Janal is useful on a couple of levels. One, it helps reporters to easily prepare to interview you by giving them angles for the story and two, it helps you to be make the most of your interviews by anticipating the type of questions that might be asked and preparing good answers. In addition, you might want to post the questions and answers on your website as a FAQ.

questions and answers computer keys showing support knowledge anOne of my press release clients, Max Karimbeik, author of “Vacations for the Soul,” was contacted by reporters recently and he asked me if it was appropriate to send reporters a list of questions for the interview. Here’s how I responded.

Yes, you can list 10 questions that you’d like to be asked. That’s a common practice for authors, especially for radio hosts. Some reporters will use them, some will use them as a starting point and jump off to whatever interests them (which is good for both of you) and some won’t look at them because they have their own ideas (which is fine too).

Think of these questions as a FAQ. That should get you started. i.e.

1. Why did you write this book?
2. Why are you the best person to write this book?
3. What is a spiritual vacation?
4. How does it differ from traditional vacations?
5. Can you have a spiritual vacation with a family or can it be done alone or as a couple?
6. Where are the best places to go for a spiritual vacation?
7. What are some inexpensive places to go if you are on a budget?

That’s just for starters. Use your creativity to take these examples and make them your own.

Dan Janal, author of Reporters Are Looking for YOU! helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to or call me at 952-380-1554.