Gary Greenfield – Author Interview

What is your most recent book? Tell us a bit about it.

Life’s Ride or Fall…You Make the Call: Thoughts, Stories, Lessons Learned and Actionable Ideas to Help Create the Ride of Your Life! is a series of thoughts, stories, lessons learned and actionable ideas to help people create the ride of their life. “Ride” is a metaphor used in helping people to maximize their life experience. I wrote the book to help people searching for motivation and direction so they can connect where they have been and where they are to where they want to go in life. I’m proud of the fact that it has received numerous very favorable reviews and won Honorable Mention at the 2009 New York Book Festival.

Tell us something about yourself.

I grew up on a wheat and cattle ranch in Montana. Currently, I am a a speaker, author, trainer and business coach/consultant who helps people and their organizations “Profit Through Performance.” My areas of expertise are performance improvement solutions and great leadership skills. I had three decades of experience in the financial services industry when I made the leap from the corporate world to the life of professional speaking. Now the real life skills I learned—while rising from an insurance agent to an Agency Vice President managing thousands of sales managers, sales representatives and a multi-million dollar budget—are brought to bear in helping many clients reach their performance goals. I am a professional member of the National Speakers Association, The Florida Speakers Association and the Global Speakers Federation. I am past President of the Florida Speakers Association and 2008 Member of the Year. I have been writing seriously for the past five years.

What inspired you to write this book?

I wrote it to help people at least begin to answer the following question: What will be the legacy of your life? As I say in the book’s introduction, “If you don’t have any idea as to the answer to that question or reason why it may be important to you and those you care about , then you must read this book. My sole purpose in writing it is to help you answer the above question in a way that builds excitement and purpose into your life beyond what you might be thinking is possible.”

How did you publish this book? Why did you decide to self-publish?

The book is self-published through AuthorHouse. I chose the self-publishing route because of the control it gave me over the entire process of bringing a book to market including cover design and pricing just to name a couple of issues. After extensive research, I came to the conclusion that AuthorHouse offered the greatest variety of publishing and marketing services to authors while also allowing considerable flexibility.

What do you believe is the hardest part of writing?

Just getting started on a project is the most daunting part of writing. The key to getting started is finding the seed of an idea that motivates the writer to overcome inertia. The seed to a book idea can come from thousands of external sources but in the final analysis the seed must be planted and nurtured from within the soul of the author. Then, the seed will inexorably grow and coerce the author to do all of the things necessary to allow the resulting book to burst forth into the light of day.

Did you learn anything from writing this book? What?

The most important thing I learned from writing this book is the necessity of self-discipline in successfully completing a project such as this. I also learned through the ensuing reviews and recognition that my writing favorably impacts people.

What are you reading now?

I received a book as a Christmas gift this past year that has proven to be a very interesting and most enlightening experience. The name of the book is “An Incomplete Education.” It’s written by Judith Jones and William Wilson. The publisher is Ballantine Books.

Are you working on your next book? What can you tell us about it?

I am working on my next book. It will be the second in a series of books I intend to publish as the seeds of ideas for book content grow. This next book’s title is “Life’s Ride or Fall…When You Get the Cancer Call.” It is being born from my recent experiences with being diagnosed with cancer and dealing with the ensuing challenges in fighting the disease. Its purpose will be to give hope to other people who are facing such a battle.

What is the best advice you could give other writers about writing or publishing?

Absolutely believe in yourself and that what you have to say through your writing has value and meaning to other people. Successfully writing and publishing a book is a process of giving to others. People won’t take what you have to give unless they feel your sense of belief in what you are giving.

What are you doing to promote your latest book?

Besides taking advantage of opportunities like this interview my book marketing efforts cover a spectrum of tools. I promote it daily through writings on my blog, website, Twitter, Facebook and LinkedIn. Additionally, I have become a member of the Independent Book Publishers Association and through it take advantage of many opportunities for getting the word out about my book. Those opportunities include book fairs, library conferences and the like.

Where can readers learn more about you and your book?

Here are some links that can help people learn more about my book and current writing efforts: