Decades ago independent business owners and aspiring authors had to build a good, solid reputation by word of mouth only. This was difficult, especially for those who resided in small communities. For most, it took years before they finally got their first big break. In today’s technologically advanced world, it is possible for anyone to build a huge network in a short period of time. The latest invention of blogs has revolutionized the marketing industry.
What is a Blog?
A blog is a derivative from the word, weblog. It is just like a website, only it features entries that are listed in reverse chronological order. It needs to be updated on a regular basis, and it can include photos of products.
Blogs are very easy to set up and maintain, much easier than a full service website in fact. They are also inexpensive. Free blog hosting platforms provides you the opportunity to write your passions before a potential large audience of readers. If you are serious about making money, then you would do best to use a self-hosted blog platform.
Free Blog Hosting Sites
Free hosting sites are great for stories and or personal thoughts on life.
Owned by search engine giant, Google, Blogger.com is the most popular blog hosting site. It is free to use, easy to set up and maintain. Blogger also offers several options, making it possible for you to customize your blog according to its intended theme.
Livejournal.com is another free hosting blog platform that is fast becoming widely popular. The great thing about Livejournal is that it offers hundreds of different layouts and multimedia options. If you want to add advanced features to your blog, you can upgrade to a paid membership. LiveJournal even has its own community and internet radio show designed for bloggers and to help bloggers promote their blogs
Other free hosting sites are WordPress.com, Tumblr.com and Blogsome.com. Out of all these free blog hosting platforms, WordPress and LiveJournal offer the greatest variety in blog design layouts and themes. WordPress even offers an all in one SEO package, a feature that is designed to help your blog rank higher in major search engines.
Self-Hosted Blog Platforms
If you’re serious about making money from your blog, or if you want to create a business blog, setting up a self-hosted blog platform would be the best way to go. There is something about that ‘.com’ that gives a blog a professional look and appeal.
With a self-hosted blog, you get to choose your own domain name and you have full control over the creativity and design of your blog. Self-hosted blog platforms are also inexpensive to create and maintain. Some highly reputable self-hosted platforms are Movable Type.com, B2evolution.net and Textpattern.com.
Before you decide to set up a blog, you should browse through different blog platforms and choose the platform that best suits your needs.
Deanna Proach is a guest blogger for SEO Doctor, an SEO Consultant based in the UK.